New alliance will bring best-of-breed Voice of the Customer strategies to Europe
London, UK and Oslo, Norway and New York, US: Nov 6, 2013: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, is pleased to announce its strategic partnership with Futurelab, a leading customer experience management (CEM) consultancy specialising in customer-centric business strategies.
The partnership will combine Confirmit’s sophisticated Voice of the Customer (VoC)/Voice of the Employee (VoE) solutions with Futurelab’s consulting expertise in the development of customer-centric programmes. This will result in a best-of-breed approach to the creation of successful and profitable customer experience programmes that drive change and impact the bottom line.
Through the new alliance, Confirmit and Futurelab will offer an enhanced portfolio of services and solutions to the growing number of businesses in Germany and across Europe that now recognise the value of taking a customer-centric approach to their long-term success.
Alain Thys, Managing Partner, Futurelab, commented: “While we both approach it from our own angle, it’s remarkable how closely Confirmit’s solutions align with our own approach to CEM as customer experience architects. We are both committed to securing executive support for customer centricity, aligning business practices with that customer focus, and converting the Voice of the Customer and the Employee into actionable insights. I am confident that together we can help many businesses across EMEA differentiate themselves from the competition through the customer experience they provide, and improve the bottom line in the process.”
Tim Hannington, EVP, Confirmit said: “We are delighted to be joining forces with Futurelab to combine the strength of our advanced solutions and services in a common goal – to help companies improve customer acquisition, retention and advocacy in a sustainable and profitable manner. We’ve had great results from the projects we’ve worked on together already, and are very much looking forward to formalising our partnership to further expand our opportunities.”
Headquartered in Brussels in Belgium, Futurelab has established a strong presence across Europe, supported by an international network of partners and alliances that offer native language consultancy in Net Promoter Score (NPS)®, customer experience and customer centricity in 18 countries.
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Futurelab is an international strategy boutique on a mission to make the world a more customer-friendly place. Not just because this is a nice thing to do, but because it believes that customer-centricity is the most profitable path to sustainable growth for any business.
The company differentiates itself from other strategy consultants by building strategies that actually get implemented. It does this through a relentless focus on simplicity, people engagement and hands-on expertise development.
Futurelab and its associates have had the privilege of supporting a wide variety of clients in Europe, Asia and North America including, American Consolidated Media, BNPP-IP, Bordeaux Wines, C&A, ING Insurance International, Lantmännen Unibake, Lexus Europe, Philips International and Vodafone Group. Visit www.futurelab.net for more information.
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.
All trademarks are the property of their respective owners. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix, Inc., Bain & Company, Inc., and Fred Reichheld.
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