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CustVox® Completes Acquisition of the Social-Identity Platform


CustVox, a leading provider of Customer Experience Management (CEM) solutions and Voice of the Customer (VOC) Analytics announced today the acquisition of, an advanced software platform that bridges CRMs to widely-used social utilities like Facebook, Twitter, Google+ and LinkedIn.’s platform extends customer profiles into a social dimension never met before by identifying customers’ social circles, detecting hidden communities and locating promoters and detractors to optimize marketing actions and provide a unique and much deeper understanding of a company’s client-based social buzz.

Dr. Alessandro Usseglio Viretta, designer and developer of, comments: “I am very pleased to announce the acquisition of by the leading CEM solution provider “CustVox”. With’s integration into CustVox solutions, CustVox’s clients will, from now on, be able to expand their market reach within social networks, while gaining tremendous competitive advantage.

Federico Cesconi, CustVox’s CEO, concludes: “The acquisition of is another step forward in CustVox’s commitment to always deliver an up-to-date, holistic view of the Voice of the Customer through innovative, leading-edge technologies and analytics. represents a striking example of break-through, well-engineered software that solves hard problems connected to monitoring social networks in an elegant and effective manner.”

About CustVox
CustVox®, a powerhouse of customer intelligence, have been the driving force behind the adoption of Customer Experience Management (CEM) by many international corporations, delivering actionable business insights that add significant value to their businesses.

Committed to always deliver innovative, market-leading technologies and analytics, developed by its award winning R&D team, CustVox® offers an entirely scalable, modular cloud-based SaaS solution that supports large B2B and B2C organizations, independent from location, culture or language.

About is the brainchild of Dr. Alessandro Usseglio Viretta, a physicist with a doctoral degree in Neuroinformatics, earned at the ETH Zurich, a top-ranked research institution. Alessandro, who is an expert in the modeling and simulation of complex networks, as well as a knowledgeable hacker, developed to allow companies to link their CRM systems to the social utility profiles of their customers and to easily analyze and leverage on their social connectivity. On top of his present appointment as CTO of CustVox, Alessandro is actively involved in the modeling of financial and economic networks at the Chair of Systems Design of the Department of Management, Technology and Economics of ETH Zurich.