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Customer confusion beats economic climate as biggest hurdle for VC industry


The 2014 Business Breakthrough Event gives businesses vital advice on the use of video conferencing and how to unleash its full potential to meet customer demand

April 2014: Recent research* has revealed that the poor economic climate is no longer the biggest external challenge facing the video conferencing industry, with customer confusion now being the greatest concern. 58% of channel partners surveyed believe customers are baffled by the many options available to them such as videoconferencing, web conferencing with integrated video, and unified communications.

With the inaugural Business Breakthrough Event taking place next month in London, the hosts, global market research company Wainhouse Research and unified communications specialist Imago Group, believe this is the opportunity for the industry to provide the much needed clarification on the services available.

“Deploying a new video communication service throughout an organisation involves significant investment in time and money, thereby making the decision of which service to go for incredibly important. While it is positive that channel partners have recognised that businesses are confused about the wide range on offer, they must now take responsibility and act immediately to solve the problem. Here is the opportunity for channel partners to become trusted advisors and to grow their business long term”, comments Wayne Mason, event director and head of group products and marketing at Imago Group.

The conferencing and collaboration event, which will be attended by vendors, channel partners and the media, will provide business professionals responsible for their company’s communication tools, with hands-on exposure to the latest solutions in video conferencing and unified communications. They will also have the chance to meet some of the world’s leading technology suppliers and industry experts.

Additionally, the event will feature presentations from key vendors such as PGI and Biamp, Simon Parker of Hibu and end users including Thomson Reuters and Neopost.

“The Business Breakthrough Event aims to bring a wealth of experts together in one place, making it the ideal environment for those working in the channel to learn more about unified communications and gain a better understanding of how video conferencing can benefit their business.” Mason continues.

The event will take place on Thursday 29 May at The Brewery, London, with a sister event taking place in Paris on 3 June.

For more information about the event or to register to attend, please visit

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Notes to editors

* 2013 Channel Partner Survey, Wainhouse Research

About The Business Breakthrough Event
Founded by Wainhouse Research and Imago Group Plc, The Business Breakthrough Event brings together industry leaders, CIOs and senior business decision makers to explore how conferencing and collaboration products/services are changing the future of the enterprise workplace.

Supported by Barco, Biamp Systems, PGi, Polycom, Smart Technologies and Vidyo, a diverse conference agenda and high profile speakers are supported by an exhibition, showcasing some of the world’s leading technology suppliers in the area of conferencing and collaboration.

The 2014 event will take place on 29 May at The Brewery, London. For more information or to book your place, visit:

About Imago Group Plc
Founded in 1991, Imago Group is Europe’s largest video solutions distributor, supplying video and audio conferencing, video streaming, internet TV, HD cameras, interactive whiteboards, LCD displays and video projectors. Working with vendors including Polycom, Barco, NEC and Samsung, Imago ensures its customers can maximise the success and profitability of investment in video communications.

With head offices in Berkshire, Imago operates around the world, with established subsidiaries in Belgium, Holland, China, South Africa and Spain. As a result of its overseas sales growth, Imago was recognised in The Sunday Times International Track 200 in 2012, a listing of the UK’s fastest-growing international companies.

For more information about Imago, please visit:

About Wainhouse Research
Wainhouse Research, based near Boston, MA, provides insight and intelligence into the global markets for audio, video, and web conferencing, real-time unified communications, and enterprise streaming and webcasting. The company publishes market studies and provides strategic consulting to both industry vendors and end user organizations. Wainhouse Research conferences in the US and Europe provide a forum for the industry and its customers to discuss critical issues for industry growth. For more information please visit

For further information please contact:
Kate Bartholomew / Niall Mann
Berkeley PR: 0118 909 0909