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Press Release

Data centre experts call for industry unity to manage increasing demand for cloud-based services

London, UK – November 18th – Rapidly escalating demand for cloud services and computing capacity is placing excessive pressure on the data centre industry, experts have warned. Speakers at this year’s DatacenterDynamics Converged event in London, including Microsoft’s Christian Belady, caution that immediate steps must be taken to cope with today's limited capacity and increasing global speed of technological advancement to keep pace with demand for the cloud.

Belady, Microsoft’s GM of datacenter advanced development, said: “The increasing demand for cloud services, computing capacity and the subsequent impact on data centre industry growth is by far the most crucial challenge we face today. There are tremendous complexities involved in delivering that demand globally on a market-by-market basis, such as varying tax and data requirements and working with multiple governments across disparate regions of the world. To meet the increasing demand for these sorts of services, the industry needs to come together to tackle these complexities as an urgent priority.”

Gartner has predicted that the cloud services industry will grow 18.5 per cent in 2013, and this surge in demand on data centre capacity has placed a tremendous strain on operators, particularly those that work across global markets. Belady will be addressing these concerns, among others, in his speech at DatacenterDynamics Converged as part of a speaker line up that includes senior representatives from Facebook, the London Olympics and eBay. His presentation, ‘Cloud Scale Infrastructure: The Rules Have Changed’ will be delivered in the design and build hall on the first day of the event.

Belady says: “Datacenters are getting larger, and the industry needs to determine the best ways to deliver power more economically and sustainably in different parts of the world. The past rules for enterprise datacenters no longer hold when we talk about the cloud.  Our biggest opportunity is in how we as an industry can pull all the traditionally disparate pieces together in a seamless way. To meet the growth demands, the industry will need to integrate at every level – from the infrastructure and software to utilities and governments. It’s not any one thing. We’ll succeed when all of these industries work together to push the sector forward as one holistically optimised ecosystem.”

DatacenterDynamics Converged is being held on November 20th and 21st at the ExCeL in London. For more details on the event and the list of speakers presenting in the different halls, visit:    


About DatacenterDynamics
DatacenterDynamics, part of the DCD Group, is a premier full service B2B information provider, offering a comprehensive product and service portfolio tailored specifically for the data center industry through its divisions: Media, Events, Intelligence and Performance.

The Media Division features the world’s only global publication for the data center market, DatacenterDynamics FOCUS Magazine, along with multimedia offerings, webinars, and a renowned awards program recognizing innovation in the industry.

The Events Division incorporates DatacenterDynamics core event offering, the Converged conference series presently running in 48 locations around the globe, along with FOCUS On and Intelligence Seminars.

The Intelligence Division offers an array of market research, business intelligence, analysis and reporting services; and The Performance division provides DCProfessional Development training courses and certification.

To learn more about DatacenterDynamics and its product and service portfolio, please visit You may also follow DCD on Twitter @dcdfocus or google+.

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