With sixty-five per cent of communication said to be non-verbal, an over-reliance on text-based messages in business can lead to misunderstanding and delayed decision-making
28 April 2014: CIOs are waking up to the business value of traditional face-to-face communications achieved through the very latest digital channels as studies show response rates, sales and customer loyalty rise and remote workers feel more connected and productive when they can have a visual conversation.
Research reveals that three quarters of organisations want to address this by introducing a mobile video-conferencing solution and 61 per cent want to integrate video-conferencing with a unified communication platform (that also includes things such as social media, instant messaging, email and other tools) - taking advantage of the way Millennial employees want to communicate and collaborate.
Yet six in ten will struggle to reap the benefits as they can't get to grips with the number and kind of options available, according to the global study by Wainhouse Research.
The urgent need to address this concern has led to the creation of an event that will provide firms with practical guidance on how to introduce and make the most of video-conferencing. Hosted by global market research company Wainhouse Research in partnership with unified communications specialist Imago Group, the 2014 Business Breakthrough Event will bring together vendors, resellers and industry analysts to guide end-users through the video-conferencing and UC minefield and find the solution that's right for them.
"The world of business is changing. Organisations of all sizes, sectors and locations find themselves having to deal with an increasingly flexible, mobile and geographically dispersed workforce that needs and wants to collaborate and belong," comments Wayne Mason, event director and head of group products and marketing at Imago Group. "Video-conferencing - on-site, on-desktop and on-the-move, particularly as part of a unified communications suite, represents an ideal solution for many firms, but as the research shows many of them simply don't know where to start. There seem to be so many solutions on offer. The Business Breakthrough Event will bring a wealth of experts together in one place, providing channel partners and end-users with a unique chance to build their knowledge and understanding and, most importantly, speak to those who have done it all before."
The Business Breakthrough Event will take place on Thursday 29 May at The Brewery, London, with a sister event taking place in Paris on 3 June. End-users including Thomson Reuters and Neopost present their views on how best to implement and reap the benefits of video conferencing and collaboration within the organisation. The strong conference line-up also includes Owen Ellis, chair of the AV user group, while vendors including Polycom, Vidyo and Smart Technologies will be on hand to provide clear and practical advice.
The 2014 Business Breakthrough Event will feature hands-on exposure to the latest solutions in the areas of video-conferencing and unified communications, with an exhibition hall giving attendees the opportunity to meet and speak directly with some of the world's leading technology suppliers and industry experts.
For more information about the event or to register to attend, please visit www.businessbreakthroughevent.com.
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Notes to editors
About The Business Breakthrough Event
Founded by Wainhouse Research and Imago Group Plc, The Business Breakthrough Event brings together industry leaders, CIOs and senior business decision makers to explore how conferencing and collaboration products/services are changing the future of the enterprise workplace.
Supported by Barco, Biamp Systems, PGi, Polycom, Smart Technologies and Vidyo, a diverse conference agenda and high profile speakers are supported by an exhibition, showcasing some of the world's leading technology suppliers in the area of conferencing and collaboration.
The 2014 event will take place on 29 May at The Brewery, London. For more information or to book your place, visit: businessbreakthroughevent.com.
About Imago Group Plc
Founded in 1991, Imago Group is Europe's largest video solutions distributor, supplying video and audio conferencing, video streaming, internet TV, HD cameras, interactive whiteboards, LCD displays and video projectors. Working with vendors including Polycom, Barco, NEC and Samsung, Imago ensures its customers can maximise the success and profitability of investment in video communications.
With head offices in Berkshire, Imago operates around the world, with established subsidiaries in Belgium, Holland, China, South Africa and Spain. As a result of its overseas sales growth, Imago was recognised in The Sunday Times International Track 200 in 2012, a listing of the UK's fastest-growing international companies.
For more information about Imago, please visit: www.imagogroupplc.com
About Wainhouse Research
Wainhouse Research, based near Boston, MA, provides insight and intelligence into the global markets for audio, video, and web conferencing, real-time unified communications, and enterprise streaming and webcasting. The company publishes market studies and provides strategic consulting to both industry vendors and end user organizations. Wainhouse Research conferences in the US and Europe provide a forum for the industry and its customers to discuss critical issues for industry growth. For more information please visit www.wainhouse.com.
 CIO Network/Wall Street Journal
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Ramandeep Sahota / Niall Mann
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