18 August, London - As digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.
The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.
Among those shortlisted are Royal Navy and E3, in the ‘Best corporate website’, ‘Best digital rebrand’, ‘Best use of digital in the public sector’, and ‘Best use of digital in the charity, NGO or NFP sector’. Beats by Dr. Dre and R/GA London are nominated for two categories for their Beats Pills campaign. IKEA and iProspect are also nominated twice for a Facebook campaign that used mobile data to prove its effectiveness.
Other brands to make the shortlist include Barclays Bank PLC, Samsung Electronics, Tesco, Emirates Airline and Twentieth Century Fox Home Entertainment. ‘Digital agency of the year’ and ‘Digital campaign of the year’ winners will be announced on the night. Last year, AMVBBDO won best agency, and Nike (AKQA) won best campaign for its ‘Nike Academy’ campaign.
Beth Brown, investor relations and corporate communications executive at Taylor Wimpey, and a Digital Impact judge says, “I really enjoyed being a judge for the Digital Impact Awards 2014 – the quality of all the entries was very high, so it was no easy task selecting which entries should be shortlisted!”
Neil Barnett, digital communications manager at Canon Europe, and Digital Impact judge adds, “This year is probably one of the most creative and varied in terms of the entries we reviewed as part of the judging process. The views from around the table are always varied and some heated discussions were necessary to select those worthy of an award. Those shortlisted should be complemented on the quality and creativity of their outstanding work.”
For the full shortlist, see below.
Shortlist
Deliverables
Best corporate website
BG Group and Addison Group
Interserve Plc and Purestone
Lloyds Banking Group and DigitasLBi
Nutreco and eFocus
Royal Navy and E3
Tesco
Best corporate app
Arup and Wardour
Brandtone and Beem
Orange and E3
Turkcell
Turkcell Platinum
Best use of mobile and portable devices
Barclays Bank PLC
Microsoft Xbox and UM London
PayPal and Purestone
Sony and Isobar
Best use of digital to aid a CR campaign
Aviva plc
Samsung Electronics
Best digital rebrand
Fliks.co.uk and Impero
Ooredoo and Havas Media Middle East
Royal Navy and E3
Tesco
Turkcell and R/GA London
Best use of online video
Danone Waters – Volvic and Kameleon Worldwide
The Kings Fund
Microsoft and UM London
NATS
Sony Mobile and DigitasLBi
Best corporate viral campaign
Beats by Dr. Dre and R/GA London
Compassion in World Farming and Catsnake Film
Historic Scotland and Storm ID
Xbox (‘Keycode’) and UM London
Best digital communication as part of an integrated campaign
3M Scotch and Escapade
Beats By Dr. Dre and R/GA London
Marie Curie Cancer Care
Microsoft Office 365 and UM London
Xbox and UM London
Social media
Best use of existing social media platforms: small budget
DigitasLBi #RaveCave
Expedia Media Solutions
IKEA and iProspect
Museum of London and Bloom Worldwide
Philips and Emanate for OneVoiceConnect
University of Cambridge Judge Business School Executive Education and Touchpoint Digital
Best use of existing social media platforms: medium budget
Carlsberg UK and DigitasLBI
Kellogg's Krave and Isobar
Nectar and Freestyle Interactive
Twentieth Century Fox Home Entertainment and Way To Blue
Best development of proprietary social media platforms
Autism West Midlands
Best development of proprietary social media tools
Commetric
Best community development
Autism West Midlands
Creativepool
NATS and MSLGROUP
element14
RenewableUK and Hill + Knowlton
Best use of digital to an internal audience
Best intranet
Dana Petroleum and KW Digital
Healthwatch England
International Personal Finance and Branded3
Best digital employee communication
Associated British Foods and MSLGROUP
Brandtone and Beem
Post Office and GRDD & AB
Roche Products Ltd and theblueballroomltd
Tesco and Mandarin Kite
Willis Group and Omobono
Best use of digital to an investment audience
Best online annual report
BT and MSLGROUP
Centrica plc and Addison Group
Legal & General and Nexxar
Standard Chartered Bank and MSLGROUP
Tesco
Best use of digital to aid media relations
Best online newsroom
adidas and TheNewsMarket
Centrica plc and Addison Group
Panasonic UK and mynewsdesk
Evaluation
Best evaluation strategy
VimpelCom and Ex Libris MRA
Sector
Best use digital in the Charity, NGO or NFP sector
Marie Curie Cancer Care
Royal Navy and E3
Science Museum and Redweb
Team GB and Tamar
UNICEF UK and IgnitionOne
Best use of digital in the energy and utilities sector
Peabody energy
RenewableUK and Hill+Knowlton
Best use of digital in the financial services sector
Barclays Bank PLC
City Index and Branded3
NatWest Auto and SapientNitro
NatWest Intention and SapientNitro
PayPal and Purestone
Best use of digital in the professional services sector
Foosle and Hill+Knowlton
PA Consulting Group and Omobono
WYG and 9xb
Best use of digital in the media, telecoms and technology sector
Google UK Ltd and R/GA London
ITV Studios and Rawnet
Turkcell and R/GA London
Warner Bros.and TH_NK
Xbox (‘Keycode’) and UM London
Best use of digital in the engineering and manufacturing sector
Arup and Wardour
Infineum International Ltd and Bray Leino
RS Components and Freestyle Interactive
Best use of digital in the food and beverage sector
Brancott Estate Pioneers and Impero
Diageo Baileys and R/GA London
Kellogg's Krave and Isobar
Pepsi Max and AMV BBDO
Best use of digital in the retail sector
Bathstore and 9xb
IKEA and iProspect
Philips and Emanate for OneVoiceConnect
Sainsbury’s and AMV BBDO
Best use of digital in the travel and leisure sector
Emirates Airline and Havas Media Middle East
NATS and SAS MSLGROUP
South African Tourism Board and UM London
The R&A and Storm ID
Tourism Ireland and iProspect
Virgin Holiday Cruises and Branded3
Best use of digital in the healthcare sector
AXA PPP healthcare and BOTTLE
skn and Tamar
Best use of digital in the property sector
Express Bi-folding Doors and 9xb
Interserve Plc and Purestone
Lend Lease and Kolab Digital
Willmott Dixon and MadeByPi
Best use of digital in the public sector
Royal Navy and E3
The National Galleries of Scotland and Storm ID
The Scottish Government and Storm ID
Digital agency of the year
To be announced on 21 October
Digital campaign of year
To be announced on 21 October
For more information please visit the Digital Impact Awards website at digitalimpactawards.com or contact Hannah Hodges on 02074987008.