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Econsultancy launches second State of Digital in the Middle East survey


Dubai, 13 November 2011 – Econsultancy, in association with launches the second State of Digital Marketing in the Middle East survey to uncover how companies in the Middle East are currently using online marketing and allocating digital spend.

The research will look at spending trends in various digital marketing disciplines including email, social media, search and online advertising, budgets and investment plans, the use of digital channels, digital skills and year-on-year trends, examining how digital marketing has evolved in the region in the last year.

The research is aimed at marketers in the Middle East and North Africa, and is relevant for brands, retailers, publishers and digital agencies.

The 2012 survey contains a new section specifically on social media, including questions on the types of content created, and the websites and platforms employed by companies as part of their social media marketing activity.

Those taking part in the online survey will get access to a free copy of the in-depth report - worth US$400 - when it is published at Digital Cream Dubai in February 2012.

Econsultancy Research Manager Aliya Zaidi said: “We’re really excited about commissioning this latest research as last year’s report is one of the most comprehensive studies about digital marketing in the region. It will be interesting to see how investment in online marketing in the Middle East has changed over the last year and put a tangible figure on how quickly digital is growing.”

She added: “We want to make this research as comprehensive as possible, so we’re calling on all digital marketers in the region to take part in the survey. Those taking part will get a free copy of the resulting report which will be released at Digital Cream Dubai on 21 February 2012.”

The survey can be taken at The deadline for taking part is 5 January 2012.

The survey launch follows Econsultancy’s publication of the 2011 State of Digital Marketing in MENA report and the Middle East and North Africa Consumer Report, published earlier this year.

As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 110,000 members worldwide ensures that its reports offer the very latest insight around digital marketing and e-commerce.

Media contacts:
Aliya Zaidi, Research Manager, Econsultancy
(E: aliya.zaidi AT T: +44 (0)207 269 1466)
Natalie Evans, EMEA Marketing Manager, Econsultancy
(E: natalie.evans AT T: +44 (0)207 269 1483)

About Econsultancy
Econsultancy is a publisher, events and training company, used by the world's digital marketing and e-commerce professionals to sharpen their strategies, source suppliers, find quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts more than 250,000 unique users per month and its range of courses and conferences are attend by more than 3,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help more than 110,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

For more information visit or follow @econsultancy on Twitter.

About is the Middle East’s leading resource for informed news, opinion and analysis, delivering breaking stories around the clock in both English and Arabic.

Staffed by a team of more than 40 journalists in sectors as diverse as real estate and leisure, offers fresh, compelling content to the region’s key decision makers.