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Press Release

Edge Hill University Moves to Blackboard Learn, Release 9.1

Decision on New Learning Platform is Central to Institutional Growth, Improvement

AMSTERDAM – 21 June, 2011 – Edge Hill University has chosen to upgrade its virtual learning environment (VLE) to Blackboard Learn™, Release 9.1, Blackboard Inc. (Nasdaq: BBBB) announced today. The selection follows a thorough evaluation of commercial and open source online learning systems that involved extensive engagement and input from the university community.

One of the U.K.’s fastest-growing universities, Edge Hill chose Release 9.1 to replace WebCT as part of a strategic initiative for institutional growth and improvement. The initiative will see the VLE become the central part of a single portal that seamlessly integrates other key university technologies including student course records and campus communication systems.

The first step in Edge Hill’s VLE evaluation effort – before any vendors or products were even considered – was to identify the most important features to students, faculty and staff in their everyday use. Those features were the major emphasis throughout the review, which included a range of faculty and student surveys, workshops and interviews. Users preferred Release 9.1’s ease of use, professional look and feel, intuitive navigation and familiar user interface compared to the more cluttered look and linear feel of other systems. Edge Hill also noted the introduction of social learning features like blogs and wikis and Blackboard’s high level of support for managed hosting as key drivers for their decision.

The case for moving forward with the Blackboard Learn platform was strengthened further by input from peer institutions in the U.K. who shared with Edge Hill their experiences moving to Blackboard’s newest VLE and to alternative systems.

“As we learned more about what our students and faculty wanted from the VLE, it became clearer that Blackboard was the only partner we could rely on with confidence for effective support, hosting and a long-term commitment to further development of the VLE as we continue to mature and expand,” said Lindsey Martin, eLearning Strategy and Development Manager of Learning Services at Edge Hill. “We had concerns that moving to open source could cost as much or more than we were spending, and that it could leave us exposed without adequate development and support over time.”

Edge Hill had experienced pockets of excellence with WebCT, which had contributed to the establishment in 2005 of Edge Hill’s SOLSTICE Centre for Excellence in Teaching and Learning. It was, however, urged to take a more strategic approach towards mainstreaming the implementation and use of their online learning platform by the Quality Assurance Agency for Higher Education (QAA), which assesses the academic standards and quality of U.K. higher education institutions. Since then, Edge Hill has seen rapid growth of online and blended learning options, with adoption of the VLE growing from 5 to 90 percent of modules (courses). The selection of Blackboard Learn, Release 9.1 is part of Edge Hill’s effort to capitalize on that growth by leveraging the best in VLE technology in support of its users.

“The decision to go with Blackboard has sparked conversations about technology and development that we’ve never had before,” said Martin. “This process has really advanced our thinking about the VLE but it has also started some real discussion about how other technologies, like mobile and collaboration technologies can carry us even farther in adding value. We’ve matured as an institution around e-learning and the use of technology in teaching and learning working with Blackboard, and the opportunity to work with them in these areas gives us great confidence going forward.”

In the fall, Edge Hill will fully move to Release 9.1. Since being launched in April 2010, more than 1,400 institutions have moved or are planning a move to Release 9.1.

For more information about Blackboard Learn, please visit

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About Blackboard Inc.
Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will,” and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the “Risk Factors” section of our Form 10-K filed on February 18, 2011 and Form 10-Q filed on May 9, 2011 with the SEC.  In addition, the forward-looking statements included in this press release represent the Company’s views as of June 21, 2011. The Company anticipates that subsequent events and developments will cause the Company’s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to June 21, 2011.
Geraldine Fernandez/Robert Hickling
020 8971 6417/ 6427 or

Matthew Maurer, Blackboard Inc.
+ 001 202-463-4860 ext. 2637 or