Agency builds 'Have you got the gift of the gab?' Facebook campaign to support Strepsils out-of-season sore throat campaign
Euro RSCG London has launched a Strepsils competition to find the voice that will star in their new summer radio advert www.facebook.com/strepsils. The competition encourages people to celebrate their voice this summer, giving them the chance to show off their vocal skills on Facebook! The winner will be the voice that gains the most votes and that person will get the chance to record the ad which will be heard on top radio stations all around the country and listened to by over 2 million people every single day.
Claire Adams, Head of Social Media for Euro RSCG London says; "Strepsils is opening its doors to consumers in a way it has never done before - allowing them to co-create their own radio ad. Social Media allows brands such as health brands to come to life and connect with consumers in new, fun and interesting ways."
People that want to enter can upload their singing to the Facebook page and enter why they think they should be the voice of Strepsils. There is also an option to share an entry with friends and vote on your favourite voice.
A spokesperson from Strepsils said: 'As part of an integrated campaign to raise awareness of out-of-season sore throats, we're really excited to launch this competition on Facebook and find "the voice of Strepsils" to star in our radio advertising campaign.'
About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, The Campaign for Climate Justice, tombola and Yakult.
Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North
America, Latin America and Asia Pacific.
Contact Euro RSCG London:
Head of Agency PR – Sarah Van Praagh
Sarah.vanpraagh@eurorscg.com
07974 217 812