Euro RSCG London has created a series of press, outdoor and in-store executions for Mateus Rosé to support their range of wines. The ads will run in Portugal, Spain, Belgium and Malta across the summer.
Rita Vilas-Boas, Marketing Director at Mateus says; "As a specialist rosé brand, Mateus Rosé offers a diverse set of drinking experiences across a range of wines. The ‘Serve Chilled’ campaign successfully communicates those moments of relaxed pleasure that are associated with our wines.”
Russ Lidstone, CEO at Euro RSCG London says; “Mateus Rosé has a proud heritage of producing easy-drinking wines to be enjoyed with friends. The new ‘Serve Chilled’ campaign seeks to build on that product truth by giving the consumers a glimpse of what it feels like to share a bottle of Mateus Rosé”.
The campaign consists of 9 individual images which have been chosen to fit with the target audience of the individual wine. Each execution offers the consumer a window into the relaxed and informal world of Mateus Rosé wines. The campaign will support 4 variants; Original, Tempranillo, Aragones and Sparkling.
Creds
Photographer: Sam Hicks
Production Company: Black Dog
Euro RSCG London
Andre Moreira - Head of Art
Philip Beaumont & Samantha Richards - Creative
Helen Fazakerley - Account Director
Abigail Walsh - Account Manager
Duska Howells - Project Manager
About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser and Yakult.
Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.
Contact Euro RSCG London:
Head of Agency PR – Sarah Van Praagh
Sarah.vanpraagh@eurorscg.com
07974 217 812