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Euro RSCG London wins Ideal Standard pan-European brief

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Ideal Standard International consolidates integrated marketing communications into Euro RSCG London

Ideal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.

Euro RSCG London won the pitch headed up by Ideal Standard’s Chief Marketing Officer Kerris Bright, and handled by Oystercatchers.

Agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity. The pitch focused on the UK and Italian markets, but Euro RSCG’s work will run across the whole of Europe.

Kerris Bright, CMO Ideal Standard International said, “We were extremely impressed by Euro RSCG’s planning, creative and integrated capabilities and we are looking forward to working closely with them to deliver our commercial objectives. As Europe’s leading contemporary bathroom brand we wanted to work with a future focused and innovative agency”.

Russ Lidstone, CEO Euro RSCG London said “Ideal Standard is a fantastic business focused on innovation and consumer centric design. There is a great opportunity to bring this truth to light in a compelling way and we look forward to helping them do so.”

About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, V05, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Pernod Ricard, Peugeot, Reckitt Benckiser, Santander and Yakult.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.

Contact Euro RSCG London:
Associate Director – Paola Nicolaides
Paola.nicolaides@eurorscg.com
07710 325 096

About Ideal Standard:
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. The company employs some 11,000 people and operates in over 20 countries. More information on www.idealstandardinternational.com.