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Press Release

Fans Of America's Favourite Motorsport Can Now Join The Action With The European Release Of NASCAR® The Game™


Europe, Start Your Engines!

LONDON, UK - JULY 31st, 2012: Leading independent developer Eutechnyx is pleased to announce the highly anticipated European digital release of NASCAR The Game for PlayStation® 3.

NASCAR The Game features a field of famous faces including reigning champion Tony Stewart, fan favourite Dale Earnhardt Jr. and exciting newcomer Danica Patrick.  With a complete field of 43 cars and drivers, 23 authentic tracks and full damage modelling, NASCAR The Game captures the unique thrill and spectacle of America's favourite racing series.

Each driver's unique style has been meticulously recreated to bring the NASCAR Sprint Cup™ to life like never before. On the track, rivalries flare as players draft, bump and roll at incredible speeds - high impact crashes, collisions and flying debris combine to create the most exhilarating NASCAR experience to date. With 16 player online action, split screen racing and fully customizable options and settings, NASCAR The Game is a must have racing title for any true NASCAR fan.

“This game embodies the spirit of the sport, along with the intensity and pure excitement of racing upwards of 200 mph. We are thrilled to offer gamers this tremendous NASCAR experience,” commented Blake Davison, Managing Director of Licensed Products at NASCAR.

“We’ve been able to incorporate awesome NASCAR elements that will help rookies and pros alike make every race a high-octane adventure” said Dave Thompson, Executive Producer at Eutechnyx.

NASCAR The Game 2011 is available for PlayStation® 3 system for €9.99 rated PEGI 3.

For more information visit or follow the game on Twitter @NASCARTheGame or Facebook

About Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte, USA.

For more information, please visit

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

For more information
UK & International Media
Arwen Duddington, Eutechnyx
Tel: +44 207 300 7276

Nick Kelly, NASCAR
Tel: +1 704 348 9613