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Fidel API adds Amex to Become the First Global Card-linking Company to Capture Transactions on all Major Payment Networks


Fidel Expands their Ability to Drive Long-term Customer Loyalty by Linking More Payment Cards to Loyalty Programmes

[16 January, 2019], LONDON: Today, Fidel API becomes the first global card-linking technology enabler to partner with the three major card payment processors: Visa, Mastercard and Amex. Fidel, which powers the loyalty programmes of Avios, TopCashback and Perkbox is now supporting Amex cards.

Founded in 2013 by Subrata Dev and Andre Elias, developers can use Fidel to create web and mobile applications for linking payment cards with digital platforms globally. Subrata Devd, one of the early members of Badoo, founded Fidel after experiencing first-hand the difficulty of linking payment cards to loyalty programmes. Since launching their card-linking API technology, Fidel has driven millions in sales across 11,000 retailer locations. In the past 12 months, the U.K. based company has expanded to the U.S., Ireland, Sweden, Denmark, Finland and Norway; with plans to expand to Canada, Japan, South Africa, Australia and New Zealand in early 2019.

Using Fidel’s technology which powers card-linking applications in the background, customers only need to link their debit or credit card to a brand loyalty programme once, and from then on every time they use their card they earn points and rewards. In short, card-linking empowers consumers while driving sales and retention for businesses.

Our mission is to accelerate the adoption of card-linking globally, by making payment data more accessible. We want to make it as easy as possible for developers to build innovative consumer products using real-time financial data,” said Dev Subrata, CEO and co-founder at Fidel API. “We believe payment data is the glue that will ultimately bind together the worlds of online and offline commerce. Card-linking technology opens up all kinds of opportunities in a variety of different industries. By adding Amex as a payment option, we’re expanding our coverage to make card-linking possible for the majority of cardholders. This is really just the tip of the iceberg. Not only will it change the way people shop, but the way in which people interact with brands all together.

About Fidel API
Fidel API is a leading API platform that allows developers to create web and mobile applications for linking payment cards with reward services globally. Fidel API spots consumer linked card transactions and transmits the data in real-time, powering loyalty and marketing applications with real-time payment data.

Fidelʼs mission is to fuel innovation and revolutionize the payments industry by creating a card-linking technology that simplifies customer loyalty, for both businesses and consumers. By radically simplifying the cost and process of implementing card-linking technology, we intend to accelerate the inevitable and welcome the future of customer loyalty.

For further press information or enquiries, please contact Marie Volpe at or the Fidel UK office at +44 (0)20 3815 5770.

About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.