LONDON – February 18th 2011 – Global kids’ phenomenon moshimonsters.com today announced the launch of the much-anticipated Moshi Monsters Magazine, which hit UK retailers yesterday.
The magazine launch will be celebrated at the first ever Moshi Monsters Pop-Up shop in Whiteleys Shopping Centre, Bayswater (London), from 11am on Tuesday 22nd February. Everyone is invited to come and join the fun, which will include magazine signings from Mr Moshi, meet-and-greets with the Monsters, monster drawing workshops, face-painting, sticker and balloon giveaways and much more! For more information, visit: www.moshipopup.com
Based on the world’s fastest-growing online game for children, with over 35 million users worldwide, the brand-new monthly magazine (RRP £2.99), is packed with 52 pages of fantastic Moshi Monsters content, including comic strips, competitions, free gifts, puzzles, top secret Moshi hints and tips, character fact files and user-generated content. Each issue will also include exclusive giveaways and unique codes that unlock new content within the online universe.
CEO of Mind Candy, Michael Acton Smith said, 'It's an unusual step launching a print-based magazine to support an established online community, but we think our audience is going to love it. Much of the content and ideas for the magazine was generated by our players, so it should feel very different to other kids' magazines. Print definitely isn't dead!'
Fans can also subscribe online at: www.moshimag.com
www.moshimonsters.com is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets with social online gameplay and engaging educational puzzles for children. Half of all UK children aged 6-12 have a Moshi Monster – and one new player joins every second!
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Notes to editors:
For further information:
Head of PR
T: +44 (0) 207 501 1926
M: +44 (0) 7810 354 103