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Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer


Forsta Recognised for Completeness of Vision and Ability to Execute

New York, NY, Oslo, Norway and London, UK – Dec 02, 2021Forsta, the leading Customer Experience and Research Technology company, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Voice of the Customer[1]. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision and ability to execute its Voice of the Customer (VoC) offering. For a complimentary copy of the full 2021 Magic Quadrant for Voice of the Customer report, visit this Forsta webpage.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

Forsta enables VoC and CX decision-makers to gather, analyse, visualise and act upon their customer insights, turning data in black-and-white into stories in color, all in one comprehensive platform. The Forsta platform is designed to unearth deeper and more complete customer understandings to drive real business impact.

“To me, being named a Leader in the 2021 Gartner Magic Quadrant for Voice of the Customer is validation of Forsta’s powerful, comprehensive platform, which helps decision-makers understand the real human experiences that shape their business,” said Kyle Ferguson, CEO, Forsta. “At Forsta, we are reimagining and reinventing the global insights industry, and we have no plans to slow down.”

To explore Forsta’s full Experience and Research Technology platform, which includes market research, quantitative and qualitative insights, VoC and VoE capabilities, and CX consulting, visit To keep up with the latest Forsta news and insights, follow Forsta on LinkedIn, Facebook and Twitter.

[1] Source: Gartner, “Magic Quadrant for Voice of the Customer,” [By: Jim Davies, Ed Thompson] [29 November 2021 Date].

Gartner disclaimer
Gartner, Magic Quadrant for Voice of the Customer, 29 November 2021, Jim Davies | Ed Thompson

GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Forsta
Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive platform for research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualisation and more. Forsta's extensive set of market-leading tools, including our award-winning data visualisation and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means "to understand" in Swedish. Visit for more information.

Forsta Media Contact:
Theresa Tepper