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Press Release

Future of Virtualisation to be Addressed at Cloud World Forum

London, 15 June 2015 - For any enterprise looking to move applications into the cloud, containers represent an extremely efficient and smarter way to do so, by virtualising the application, allowing it to run using the entire operating system user space. Containers have caught the cloud industry’s attention and are set to be one of the hottest topics at this year’s Cloud World Forum (24-25 June).

Virtualisation is already acknowledged by C-level decision makers as a key approach for sharing server resources, and containers offer a smarter solution for running applications in the cloud, compared to using virtual machines. One of the main advantages for adopting containers-as-a-service in comparison to using virtual machines is that many more containers can be run on the same hardware as you could run virtual machines, and are more efficient in the way they utilise memory, drive space and the central processing unit (CPU).

Cloud World Forum Logo
Cloud World Forum Logo

This year’s Cloud World Forum will place a focus on the challenges and new developments surrounding containers, to help educate developers, enterprises and start-ups about how they can benefit and adopt a more agile business model. The conference will feature a dedicated DevOps & Containers theatre, which will bring new use cases exemplifying these benefits and the wealth of opportunities which ‘containerisation’ brings. These opportunities include saving costs due to their high efficiency and much faster booting time - containers have been found to be more cost-effective than hardware virtualisation since they save on the cost of the operating system overheard in each virtual machine. In an increasingly competitive landscape, OPEX savings are an important factor for enterprises to consider when addressing their business models.

“Containers are already an increasingly sought after virtualisation method because of their incredible efficiency,” said Louise Turton, Marketing Director, Apps World (co-located with Cloud World Forum). “Cloud World Forum will discuss why this next-generation infrastructure is continuing to grow in popularity and is influencing the way we look towards the future data centre and picture what this may look like.”

Cloud World Forum will take place at the Olympia Grand in London between 24-25 June and will this year grow its audience and floor plan by 30%. Co-located with Enterprise AppsWorld, the conference is expected to welcome over 8,000 attendees and over 3,000 VIP enterprise end-users.

For further information, visit Alternatively, keep up to date with the event on Twitter using @CloudWSeries or #CloudWF, to gain exclusive previews ahead of 2015’s conference and exhibition. For media information please contact Dana Hare at or Sian Borrill at, or call +44 1636 812152.


About Cloud World Forum
Cloud World Forum is EMEA’s largest Cloud and DevOps expo. Thousands of delegates come from more than 70 countries around the world to meet the industry’s leading solution providers. Now celebrating its seventh year, the show gathers the pivotal payers of the Cloud revolution and features 16 content theatres. More than 300 speakers from multinationals, SMEs, public sector organisations, online players, regulators, telcos and analysts are set to take the floor in engaging, thought-provoking keynotes, hands-on labs, brainstorming sessions and live demos over two days.

About Informa Telecoms & Media
Informa Telecoms and Media ( organises more than 120 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.