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Fuugo TV and video Application is shortlisted for 2010 TV Innovations Award

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Axel Technologies’ new Fuugo TV software for mobile and portable devices is a top three contender in the Mobile Category. Ease of use, content discovery and a unique user experience define innovation in TV 3.0.

Los Angeles, Calif., 6 December 2010 – Axel Technologies, a pioneer in mobile television and video technologies, announced today that it’s new Fuugo™ mobile and portable TV software product is a top three finisher in the Mobile TV category and will be recognized at the 2010 TV Innovations Award ceremony in Los Angeles, California.

“Most online or mobile video consumers face a bewildering array of video content choices and are forced to learn multiple viewing applications whenever they try to watch something. Fuugo is different. A single intuitive user interface aggregates content from broadcast, Internet and mobile TV, making intelligent presentation of preferred content so viewing is a pleasure not a chore,” stated Petri Kalske, CEO of Axel Technologies. “We are delighted that the user-centric design and our usability focus has been acknowledged by a panel of esteemed judges from the television industry.”

Fuugo is the next generation TV application for mobile and handheld devices redefining TV by integrating broadcast TV, mobile TV, Internet TV and video with social media into one single application. Fuugo also utilizes social media as a communications and content discovery tool that allows viewers to simultaneous search, share and participate. Fuugo invents a whole new interactive TV and video experience, never before seen on mobile devices.

Fuugo’s user-centric design simplifies the discovery and presentation of entertainment choices from all available TV and video sources. The product is designed to support the major international mobile and over-the-air broadcast TV standards from North America, Europe and Latin America.

The final results of the TV Innovations Awards will be announced at a gala reception to be held immediately following the first day of the “TV 3.0 – Innovations in TV and Content Delivery” Conference. The gala will take place at the Hyatt Regency Century Plaza in Los Angeles on December 7th, 2010.

The unique Fuugo viewing experience can be seen at http://fuugo.tv. Consumer device OEMs should contact Axel Technologies for Fuugo licensing. http://axel.fi

Note to Editors:
Digital images to support this story, including TV application screenshots and the Fuugo logo, are available online at http://axel.fi/logos

For more information:
Petri Kalske, CEO, Axel Technologies
Tel +358 400 638 880
petri.kalske@axel.fi

Keywords and tags: mobile TV, portable TV, handheld TV, innovation awards, TV 3.0, social media, Fuugo, Axel Technologies, IMS Research

About 2010 TV Innovations Awards
As the TV industry evolves to a true on-demand experience, with users able to able to access extensive libraries of content to be viewed at a time and place and on the device of their choosing, many new challenges and opportunities are presented.  The goal of the TV Innovation Awards is to recognize the most forward thinking companies who are creating products and services that are driving this new TV paradigm. Judged by an independent panel of industry experts and administered by IMS Research, these awards give leaders in the industry the opportunity to showcase innovative products and solutions to a wide and diverse audience.

About Mobile TV Category
TV 3.0 is not entirely about providing bigger and better video experiences to the home, as it also includes the ability to view content on mobile devices. This creates an array of new challenges, as programmers, equipment providers and operators attempt to provide users with a compelling experience on a much smaller screen. Innovations in this area include TV-enabled ultra mobile devices, applications that enable content to be easily navigated, as well as innovative applications targeted specifically at mobile devices.  Entries for this category are received from companies with innovative products, content and solutions targeted at mobile TV, as well as those enabling mobile on-demand video experiences outside of traditional broadcast TV.

About Axel Technologies
Axel Technologies is the leading mobile TV software vendor and the inventor of Fuugo, the new way to watch TV and video. Axel offers software applications for mobile, handheld and portable devices. The company is headquartered in Finland and has sales support offices in Hong Kong, Taipei, and Saratoga, CA, USA. www.axel.fi, www.fuugo.tv

About Fuugo
Fuugo is a unique TV and video application for mobile, portable and handheld devices. Fuugo supports all major broadcast TV standards, seamlessly integrating Internet TV, video and social media services. Consumers enjoy a consistent user interface for easy, personalized, content discovery, recommendations and sharing. www.fuugo.tv

Fuugo and the Fuugo graphical character are trademarks of Axel Technologies. Other company and product names may be trademarks of their respective owners.