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GBG announces deal with Playtech to embed ID intelligence solutions across full gaming platform


London: August 18th 2015 - GBG has signed a deal with Playtech, the world’s leading Omni-Channel gaming and financial trading software, services and content supplier, to offer a number of its licensees instant, global ID verification through its cutting-edge IMS platform.

The deal will ensure that a number of Playtech’s customers are offered instant access to the world’s leading identity intelligence solutions without the need for further integration or technical infrastructure.

Playtech has more than 120 global licensees, including some of the world’s biggest gaming and betting brands, all of which have access to its advanced platforms, software, industry-leading content and technology.

The addition of GBG’s ID verification tools to Playtech’s core IMS player management platform means that certain operators can now also perform instant identity verification across more than 4.3 billion global individuals, supporting future growth and ensuring responsible gaming at all levels – and for all jurisdictions.

Peter Murray, head of gaming at GBG, said: “In the gaming sector, operators are keen to build an environment of trust that protects both player and business. That starts with the collection and verification of the personal data that gets shared across a player’s lifecycle.

“In the sector, we have seen the uplift in player acceptance rates to be as much as 23% when instant, robust ID verification is embedded into the onboarding process. And when you factor in all the complexity of trying to match foreign language and address formats, only GBG can really offer a truly global solution.

“We are delighted that Playtech have chosen us to be their strategic partner in this area; together we aim to bring a unique sense of trust and intelligence to player management,” Murray added.

Shimon Akad, COO, Playtech, said: “It is our goal to support our operators with true end-to-end, Omni-Channel solutions, offering a seamless player experience across all channels and devices. We partner with the very best in our industry to ensure our licensees can immediately and securely integrate with the most robust and innovative tools available.

“That service begins with player onboarding but also includes campaign management, fraud and risk management and transaction monitoring. Working with GBG, we are able to offer the best identity intelligence solutions on the market,” Akad added.

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About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 14 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 120 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-Channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s financial trading division, run through subsidiary TradeFX, is an established and growing online CFDs and binary options broker and trading platform provider, operating a number of brands including Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.

About GBG
It’s our vision to inform all business decisions between people and organisations globally.

Data is the fuel of the digital economy and our technology connects instantly to hundreds of databases across the globe, many of them on an exclusive basis. We help our clients use this data intelligently to improve their customers’ overall experience whilst adhering to their own internal risk management, fraud or compliance procedures.

Headquartered in Chester (UK) and with 18 offices across the world, GBG provides solutions to many of the world’s biggest organisations, from established brands like Nike and Harrods to disruptive newcomers such as Taskrabbit and Stripe.

It is our belief that if there’s not enough data flowing around the economy, or if it’s of poor quality, businesses will suffer. Simply put, customers need to trust that there is a clear value exchange with the organisations they interact with. That’s why trust is at the core of everything we do, and why we promote a transparent, open and responsible use of people’s personal information.

About GBG’s solutions
We provide a number of business solutions aimed at informing decision making about customers or employees in key areas:

Employing people – we provide thorough background checks through online verification of individuals and key documents such as a driver’s licence, enabling organisations to safeguard, recruit and engage with confidence.

Registering identities – GBG Matchcode360 registers identity data, such as name and address, contact information and social network IDs, quickly and with minimum impact on the customer experience.

Verifying identities - GBG ID3global provides more innovative ways of confirming identity than simply relying on credit data. It can check the identities of more than 4 billion people worldwide and also verify citizens of the world’s 35 largest economies to the rigorous standards set by the world’s financial regulators.

Building relationships - we work collaboratively with clients to make sure they use the data their customers share with them to create personalised customer journeys for each individual, responding to every interaction in real time.

Fighting fraud – with the addition of GBG Instinct and GBG Predator, our fraud prevention solutions not only check new customers’ details in real time as they register but monitor and detect application and transaction fraud on an ongoing basis.

Making connections - voted ‘Best Newcomer’ at the 2014 UK Retail Fraud awards, GBG Connexus confirms and locates the people our clients need to connect with. It saves valuable time and resource and ensures that good customers don’t incur the cost of inefficient processes.

CitizenSafe® - we also offer our own brand – CitizenSafe – to UK citizens directly through the GOV.UK verify portal. In addition we have been chosen by the Royal Mail to be their ID verification partner, which means that GBG technology is behind 2 of the 9 choices available to UK citizens applying to sign up for government services online.

GBG is listed on the London Stock Exchange (GBG). For more information visit