Equancy benefits from Searchmetrics‘ comprehensive training and support to help it service and grow its client business worldwide
London, September 07, 2015 – Search and content optimization leader, Searchmetrics, has today announced that global marketing consultancy, Equancy, has joined the new Searchmetrics partner program. By becoming the first Certified Sapphire Partner in France, Equancy will benefit from Searchmetrics in depth support and training together with access to Searchmetrics’ certification program. This will help further increase the skills of its in-house team of consultants and data scientists, and enable Equancy to grow its business by marketing Searchmetrics’ Search and Content Performance Platform to its international client base.
Equancy first began using the Searchmetrics Suite five years ago on a specific client campaign for theme park Disneyland Paris, and is now using the data and insights it provides to support its campaigns for a number of other clients including global tyre manufacturer Michelin.
Searchmetrics’ extensive partner program deepens the relationship with agencies through structured commitments that foster sustainable growth for both parties. Partners benefit from in-depth support, joint marketing and training, including access to the Searchmetrics Academy and its comprehensive certification program. Working closely with Searchmetrics enables partners to streamline client deployment and accelerate time-to-revenue, helping grow their businesses.
Founded in 2002 and 100% partner-owned, Equancy is a global consulting firm exclusively dedicated to marketing and corporate communications. It offers high-level advice to the senior management of some of the most well-known brands in the world, delivering actionable strategies for profitable growth. With offices in Paris, New York,
Shanghai and Bangalore and a team of 150 people worldwide, Equancy combines global reach and local knowledge to guide clients in their home markets and abroad.
Data is at the heart of everything that Equancy does, underpinning its successful client strategies for companies in the automotive, finance, travel and luxury markets. Clients include Michelin and Disneyland Paris.
“Searchmetrics has built a worldwide reputation for its platform, and we have already seen the benefits it delivers to our clients,” said Emmanuelle Paille, Director of Digital Practice, Paris at Equancy. “By deepening our relationship and joining the partner program, more of our clients will have access to Searchmetrics’ platform, while our staff can increase their skills by becoming certified.”
Designed for both agencies and enterprise customers, the Searchmetrics Suite enables organizations to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue.
“Equancy has built a global reputation for its unique approach, providing consultancy that delivers measurable results for its customer’s marketing strategies,” said Martin Scholz, VP of Business Development at Searchmetrics. “We share a common focus on how data can drive digital marketing success, meaning we are pleased to welcome Equancy to our agency partner program.”
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