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'Good in business' recognised by Corporate Engagement Awards shortlist

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The Corporate Engagement Awards has, since 2011, recognised excellent partnerships, sponsorships and CSR programmes built upon a foundation of mutual benefit; of effecting good in a company’s community or environment for both the best interests of the company and its partners. The 2014 Corporate Engagement Awards programme is poised to honour its most competitive class of entries yet.

Corporate social responsibility has long past the stage in which it is in add-on, a nice thing to do, a philanthropic good. In the past few years, CSR, corporate sponsorship and corporate partnerships have increasingly focused on the mutual benefit to all participatory organisations.

CEA logo 2014
CEA logo 2014

The shortlist this year features international heavyweights like EY, KPMG, McDonald’s and Coca-Cola and national household names from the ranks of Marks & Spencer, Morrison’s, O2 and Lloyds Bank, among some of the top non-profit and charity organisations including Cancer Research UK, the National Literacy Trust, Oxfam and Fairtrade. Those prominent names, however are not alone. Strong entries made it onto the shortlist from the likes of regional, international and local organisations that were able to effectively fulfill the remit of the programme and meet the judges’ scrutiny.

Past winners of the Corporate Engagement Awards include Intuit and Startup Britain, the 2013 Grand Prix winners. The project allowed startups to use Intuit’s new payment software, enabling them to take card payments. The partnership gave Intuit a ready-made test audience for a novel service. The 2012 winner was a collaboration between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired. The Volunteer It Yourself project allowed out-of-work youths to gain experience and apprenticeships while renovating a youth centre and taking skills courses.

Brittany Golob, editor of Communicate magazine, said: “Partnerships, sponsorships and CSR programmes with an integrated strategy have a true benefit and strengthen the company culture and reputation of all the organisations involved. The Corporate Engagement Awards is proud to honour these continuing and innovative partnerships and the work they do in and for their communities.”

From the judges:

Sara Heald, community investment manager at Asda: “I really enjoyed being a judge for these awards as all the entries were truly inspiring. It’s incredibly worthwhile for people to take time out to make a difference in their community. It brings people together connecting to a community and making a huge difference to people’s lives. These entries show the compassion people have for changing the communities we live and work in. Well done to everyone who took the time to submit an entry, keep up the amazing good work.”

Sinead Donoghue, corporate development manager at English Heritage: “Being a judge on the Corporate Engagement Awards has been a really enjoyable experience. It has been interesting to read through the diverse range of nominations that have accounted some innovative and inspiring partnerships that are making a real difference to communities around the world.”

Jane Chambers, senior development manager at the National Portrait Gallery: “[There were] A great range and breadth of applications, with many projects demonstrating drive, determination, passion and commitment,” and, “Many projects demonstrated that they are making a real difference in local communities. A number of projects demonstrated evolving business practice and thinking especially in regard to employees, which was good to see.”

To attend the 2014 Corporate Engagement Awards on 28 October at the Brewery in London, click here: http://www.corporateengagementawards.com/index.php/ceremony.html. For more information, contact Annabelle.Moore@communicatemagazine.co.uk or call +44 (0)20 7498 7008.

The full shortlist is as follows:

TYPE
Best arts and culture programme
Eifman Ballet and VTB Capital
HighTide Festival Theatre and Lansons
Tate and EY
Best charity, NGO or NFP programme
Centre for Environment and Development, Pallesiri and Raghu Charitable Trust Kakinada
Dyslexia Action, The National Literacy Trust, Shelter and KPMG
Wells Sports Foundation and various partners
Best pro bono work for a charitable, social and ethical cause
BNY Mellon and MHP Communications
Dyslexia Action, The National Literacy Trust, Shelter and KPMG
Housing For Women and MerchantCantos
Wells Sports Foundation and various partners
WPP
Best educational programme
EDF Energy and EdComs
Keepmoat, Mears, Cospa, London Youth and other partners
National Apprenticeship Service and PRCA
National Grid, City Year UK and Grayling
Telefónica UK O2 and Young Enterprise
Best environmental and sustainable programme
O2 and Hope&Glory PR
Olswang LLP and Project Dirt Ltd.
Marks & Spencer and Oxfam
PleaseCycle and Dentsu Aegis Network
PT Bank Mandiri and Universitas Gadjah Mada
Wm Morrison Supermarkets and Portland Communications
Best sports and leisure programme
British Council, the Brazilian Social Services for Industry and Premiership Rugby
Wells Sport Foundation and various partners
Best combined programme
BT Sport's Supporters Club, Public Health England and Premiership Rugby
Camden Town Unlimited, Camden Council and The Greater London Authority
Keepmoat, Mears, Cospa, London Youth and other partners
School of Social Entrepreneurs and Lloyds Bank and Bank of Scotland

TIME
Most effective short term programme
Camden Town Unlimited, Camden Council and The Greater London Authority
Dyslexia Action, The National Literacy Trust, Shelter and KPMG
KCOM Group and Sparks
O2 and Hope&Glory PR
PT Bank Mandiri and Universitas Gadjah Mada
Most effective long term programme
EDF Energy and British Energy
Fairtrade, Restless Development and Child Helpline International and KPMG
HighTide Festival Theatre and Lansons
School for Social Entrepreneurs, Lloyds Bank and Bank of Scotland
NYA, UK Youth and Telefónica O2 UK

SPONSORSHIP
Best sponsorship activity to raise brand awareness
Sony Mobile and CP+B Scandinavia
Best alignment of brand values through a sponsorship activity
Coca-Cola Great Britain, StreetGames and FIFA
vInspired and RBS Early Careers
Most innovative sponsorship activity
Calvert 22 and VTB Capital
Cancer Research UK and ScottishPower
Sony Mobile and CP+B Scandinavia C

CORPORATE SOCIAL RESPONSIBILITY
Best alignment of brand value during a CSR programme
BT and The Lord's Taverners
O2 and Hope&Glory PR
Best community involvement during a CSR programme
Astellas Pharma and various partners
Barclays, Land Rover and Premiership Rugby
Coastal Community and KPGroup Philippines
Keepmoat, Mears, Cospa, London Youth and other partners
Michelin and Bright Consultancy
Royal Bank of Scotland RugbyForce, Natwest and M&C Saatchi Sport & Entertainment
Best collaboration of a single event
Cancer Research UK and ScottishPower
Investec and The Lord's Taverners
Vodafone, Vodafone Foundation and Threshold Sports
Wm Morrison Supermarkets, National Farmers Union and Portland Communications
Most innovative collaboration
Internet Matters, Sky, Talk Talk, BT, Virgin Media and Good Relations
Camden Town Unlimited, Camden Council and The Greater London Authority
Central England Co-operative and Saffron Lane Neighbourhood Council
Fairtrade, Restless Development and Child Helpline International and KPMG
Keepmoat, Mears, Cospa, London Youth and other partners
Best foundation programme
Santander Foundation and Citigate Dewe Rogerson

COMMUNICATION
Best stakeholder communications
Internet Matters, Sky, Talk Talk, BT, Virgin Media and Good Relations
Marks & Spencer and Logistik
Puma Energy and MerchantCantos
Best internal communications
100% Open and Oxfam EDF Energy and British Energy
McDonalds and Arc
Puma Energy and MerchantCantos
Tayburn
Best PR and external communications
Anthony Nolan and Trinity Mirror
Internet Matters, Sky, Talk Talk, BT, Virgin Media and Good Relations
Mastercard Europe and Ketchum
O2 and Hope&Glory PR
Best evaluation
EDF Energy and British Energy

PROCESS
Best collaborative approach
ASDA and Corporate Culture
Camden Town Unlimited, Camden Council and The Greater London Authority
Cancer Research UK and ScottishPower
Central England Co-operative and Saffron Lane Neighbourhood Council
Keepmoat, Mears, Cospa, London Youth and other partners
Living Wage Foundation and KPMG
Best execution
ASDA and Corporate Culture
Camden Town Unlimited, Camden Council and The Greater London Authority
O2 and Hope&Glory PR
Best management of a programme
Fairtrade, Restless Development, Child Helpline International and KPMG
Pediatric Praziquantel Consortium, TI Pharma and various partners

PEOPLE
Best personal contribution during a programme
Living Wage Foundation and KPMG
Telefónica UK O2
Best team effort during a programme
Compass Group and Cancer Research UK
Cancer Research UK and ScottishPower