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Habito Digital Mortgage Adviser
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Press Release

Habito launches the world’s first AI mortgage advice chat bot

Digital mortgage broker solves overwhelming mortgage advice gap in 10 minutes

12 September 2016: UK tech startup, habito, has launched the world’s first artificially intelligent Digital Mortgage Adviser (DMA) allowing millions of consumers to discuss their mortgage needs from any connected device, 24/7, without requiring a human broker.

Habito Digital Mortgage Adviser
Habito Digital Mortgage Adviser

Built using AI technology and habito’s market-leading algorithm, the DMA marries all the elements of a customer’s financial life (e.g. employment, salary and personal life plans) with real-time market mortgage rates to calculate an indicative monthly payment. The DMA explains the impact consumers’ decisions will have on each mortgage configuration as a traditional mortgage broker would, but in a fraction of the time (average 10 minutes). Habito has the ability to search hundreds of products (versus a handful), so once the advice is complete consumers can be sure they’re on the best mortgage for them, which can result in savings of thousands of pounds per year*.

In designing the new system, habito analysed hundreds of advice interviews in order to understand what consumers needed and what formed the basis of informative advice. As a result, the DMA’s chat-like interface provides an unbiased, conversational experience, without the need for lengthy in-person queues, waiting on hold or paying a premium for advice.

“Finding the right mortgage product in the UK is like finding a needle in a haystack. Britons are crying out for some innovation and clarity in an outdated and overwhelming mortgage market,” said Daniel Hegarty, CEO and Founder, habito. “Our digital mortgage adviser is a huge step forward in making mortgage advice accessible for consumers in the way they need it most: unbiased, always available and most importantly free.”

Habito’s digital mortgage adviser is a direct response to the FCA’s Financial Advice Market Review Report calling for greater, more accessible financial services advice for British consumers. Habito plans to roll out additional interactive features later this year, such as remortgage alerts, that will continue to optimise the mortgage application process for consumers across the country.

* According to an analysis of SVR mortgage holders by HSBC, Nov 2015: http://www.about.hsbc.co.uk/news-and-media

- ENDS -

For further information, please contact:
Jonny Stanton
habito@harvard.co.uk
D: 020 7861 2800

About Habito
Habito is the UK’s digital mortgage broker, using technology to bring the mortgage application process into the 21st century. Simple, fast and honest, home buyers can be sure they’re getting the best mortgage on the market for the first time. No jargon, no fees and no misinformation.

Habito is backed by Mosaic Ventures, with participation from angels including Transferwise CEO Taavet Hinrikus, Funding Circle’s founder Samir Desai and Yuri Milner.

For more information visit: www.habito.com
Twitter: https://twitter.com/heyhabito
Facebook: https://www.facebook.com/heyhabito/