Leading agency for Denmark, Norway and Sweden deepens commitment to Searchmetrics
London, October 29, 2015 – Searchmetrics, the leader in search and content performance, has today announced that IIH Nordic, a Danish online marketing company, has become a Sapphire partner in the Searchmetrics partner program, deepening its relationship with Searchmetrics and making it one of the company’s most valuable agency partners in the region.
IIH Nordic first began using Searchmetrics in 2012 and has since significantly grown the number of client projects it supports using the data and analytics delivered by the Searchmetrics Suite Search and Content Performance Platform.
“We pride ourselves on our data-driven approach to everything we do for our clients, which means we place a high value on using insights from Searchmetrics to drive improvements in clients’ online marketing performance,” said Mikkel Lilholt Kristensen, SEO Specialist at IIH Nordic. “Being a key Searchmetrics partner in the Nordic region helps us stand out from others and shows our commitment to using the best technology and most accurate data.”
Searchmetrics’ extensive partner program deepens the relationship with agencies through structured commitments that foster sustainable growth for both parties. Partners benefit from in-depth support, joint marketing and training, including access to the Searchmetrics Academy and its comprehensive certification program. Working closely with Searchmetrics enables partners to streamline client deployment and accelerate time-to-revenue, helping grow their businesses.
Recently, four of IIH Nordic’s SEO team achieved Green and Yellow belts in the Searchmetrics certification program, demonstrating their expertise in using Searchmetrics to support client objectives in search and content performance.
“With its analytical approach and commitment to data, IHH Nordic has rapidly grown into one of the most successful agencies in its region and an important Sapphire level partner for us,“ said Martin Scholz, VP of Business Development at Searchmetrics. “We’re looking forward to supporting the team at IIH Nordic to drive even greater success both for them and for Searchmetrics.”
Established in 2005, IIH Nordic provides data-driven online marketing services ranging from Search, Analytics, Online Strategy, Marketing Automation and Social Media to improve online business for its clients from around the world.
Kristensen feels that Searchmetrics helps the SEO team at IIH Nordic work efficiently because all their decisions are made on data:
“I love the fact that with the Searchmetrics Suite I can quickly access so much data. And the amount of time I can save because the data is so well integrated is amazing. I can get a general overview of a sector from the research section and then go directly to the project section and look at specific client traffic and conversions. The site optimization section provides detailed error warnings and notices on anything that might be wrong on a site at a URL level. While content optimization provides hints on how I can improve the content based on what other high ranking sites are doing well.”
Designed for both agencies and enterprise customers, the Searchmetrics Suite enables organizations to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue.
Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it.
There’s only one search platform that owns its data: Searchmetrics, the world’s #1 SEO and content performance platform. We don’t rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 134 countries.
Searchmetrics monitors and reveals the full business available to you online. We provide our customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg, and The Guardian − reliably indicates your online presence.
We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.
With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics’ product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.
We are the future of search. Today.
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