Publisher of Marie Claire, NME and GoodtoKnow chooses Amobee as its exclusive mobile advertising technology partner
REDWOOD CITY, CA – July 27, 2011 – Amobee, the company defining mobile advertising, today announces a new partnership with IPC Media, one of the UK’s leading consumer magazine publishers and a Time Warner company. IPC Media has chosen Amobee as its mobile ad server and Amobee mediation services to exclusively manage its interface with all mobile ad-networks, thereby generating new mobile advertising revenue, serving tens of millions of ad impressions per month.
Amobee’s mobile advertising platform allows publishers to effectively increase revenue through targeted mobile advertising. Under the new exclusive partnership, Amobee enables IPC Media to deliver premium advertising to its audiences through managing its advertising inventory and delivery for prominent titles such as Marie Claire, What’s on TV, NME and InStyle.
IPC Media’s internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media’s remnant inventory to further maximize revenue opportunity across a proportion of IPC’s brands.
“Mobile advertising has grown enormously over the last twelve months, therefore IPC needed to select a partner with both good ad-serving technology to serve the agency market and a good mediation service to serve multiple ad-networks. Amobee provides leading solutions in both these areas,” stated Miles Ross, IPC Media’s Head of Mobile.
“One of the UK’s leading consumer magazine publishers has joined the biggest mobile advertising company. We are proud to be associated with the great iconic brands IPC Media has built in the publishing world,” said Trevor Healy, Amobee CEO.
About IPC Media
IPC Media (www.ipcmedia.com) is one of the leading consumer magazine publishers in the UK. Its diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
IPC is wholly owned by Time Warner, one of the world's largest media groups.
IPC Media's top websites include goodtoknow.co.uk, marieclaire.co.uk, housetohome.co.uk, trustedreviews.com, nme.com, nuts.co.uk, mousebreaker.com, ybw.com, whatsontv.co.uk, wallpaper.com, instyle.co.uk, womanandhome.com, nowmagazine.co.uk, horseandhound.co.uk, cyclingweekly.co.uk, look.co.uk, countrylife.co.uk, decanter.com and whatdigitalcamera.co.uk.
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit www.amobee.com.
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