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The Forrester Wave™: B2B Order Management Q4 2015
hybris: Order Management for Omni-Channel Commerce
The Forrester Wave ™: B2B Order Management Q4 2015

Order Management
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Press Release

Independent Research Firm Cites SAP Hybris as a Leader in B2B Order Management Report

According to Report, “SAP Hybris Leads for B2B Companies That Want B2C-Grade Omnichannel”

MUNICH & CHICAGO — January 19, 2016SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, today announced it was cited by Forrester Research as a leader among B2B order management (OM) vendors in “The Forrester Wave™: B2B Order Management, Q4 2015.”

SAP Hybris logo
SAP Hybris logo

B2B Order Management is Forrester’s term for a broad category of applications that help complex global enterprises bridge the gap between the front office and fulfillment. According to the report, SAP Hybris is one of three vendors that have “met most of [the] requirements across all [the] criteria and have a strong B2B OM vision and strategy.” The report noted that “SAP has built on Hybris’ success in B2C eCommerce by extending it for many B2B needs.”

The report also states that “SAP’s vision for Hybris embraces fragmented back-end landscapes” and “therefore it has designed SAP Hybris Commerce to help application development and delivery (AD&D) leaders quickly bring consistency to the front office in parallel with gradually simplifying the back office.” It also notes that SAP Hybris’ “User Interface benefits from its eCommerce roots,” specifically in its “support for upselling and cross-selling by call-center customer service representatives.”

According to the report, Forrester found that the three themes of consistency, flexibility and digital business models were the main drivers of companies’ investment in B2B OM, stating that “some planned to consolidate on one commerce platform and/or ERP instance in the long term, but they needed to implement B2B OM in parallel as an immediate solution.”

“B2B customers today expect the same control and flexibility when making orders – including quick delivery, fulfillment options that meet their needs, and the ability to make returns in the most convenient way – just as they do with their personal purchasing experiences,” said Brian Walker, Chief Strategy Officer, SAP Hybris. “At SAP Hybris, we extend B2C capabilities to help B2B customers adopt innovative strategies to meet their buyers’ evolving expectations through any channel they choose, and without having to worry about a fragmented landscape.”

To download a copy of the Forrester B2B Order Management Wave report, please visit our website here:

About SAP Hybris
SAP Hybris provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, SAP Hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. SAP Hybris Commerce Suite, SAP Hybris Marketing and SAP Hybris Billing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit

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Jenny Gardynski or Nikki Festa, PAN Communications, 617-502-4300,