John Brown Media has been shortlisted for 20 gongs at the annual International Content Marketing Awards to be held in London on November 27th following the CMA content marketing summit. This, amid a plethora of entries from over 130 brands and businesses from across the globe, is more than any other entrant . It cements content marketing as the single biggest channel in the modern marketing mix as well as John Brown’s position as leading all the important debates within this closely watched and hotly contested arena.
The content marketing space is currently mushrooming as the creation and management of invigorating content becomes the sine qua non of our age and as the marketing industry races to exploit new technological landscapes to engage and inspire consumers. Within this, the CMA aims to promote the use of owned media content as an effective marketing tool to showcase the range of channels that can be used to attract customers, from digital (eg smartphone apps, tablet enabled microsites, video and branded TV) to analogue; customer magazines and other heritage print activities.
Says Andrew Hirsch CEO of John Brown UK, Hong Kong, Dubai and South Africa: “The CMA Awards is the place to pit your best against the very best in the world. Winning a CMA award is recognition that your agency is a true global leader”.
Formed in 1987, John Brown is the largest content marketing agency in the world. Headquartered in London, with offices in Cape Town, Dubai and Hong Kong and turning over in excess of £40m, the award winning agency’s prestigious client list boasts the most treasured and iconic brands from around the world; including John Lewis, Waitrose, Virgin, Coutts, Royal Bank of Scotland, Orange, Ocado, Pru Health and Emirates.
Their award winning team includes some of the most sought after Editor-In Chiefs, Editors, Writers, Designers, Videographers, Animators, Sales Advertising Executives and Insight Specialists – a wealth of expertise that reaches across Europe, Africa and Asia.
Consistently deploying highly effective, sophisticated content strategies to build large brand following, foster loyalty and increase revenue for clients, coupled with continued investment in a comprehensive offering of product services keeps John Brown in pole position.
John Brown’s omni-channel offering includes strategy-led mobile content solutions and apps, award winning website development and a social media team that continually develops innovating ways to engage and expand social media communities whilst creating cutting-edge techniques for capitalising on data capture opportunities.
RBS, Natwest, John Lewis, Waitrose, Virgin, Monsoon, Pru-Health, The Royal British Legion, Manchester City Football Club, Coutts, Virgin, Ocado, Accessorize, Orange France, JME Group, Harveys, F&F and Pets At Home, Yellow Pages, Cancer Research, BUPA, Cambridge International Exams, Odeon Cinemas.
For a full list of nominations and further information please contact Omer-Li Cohen PR 07831 733 804