Writing on the importance of bursaries in the recently launched Independent School Admissions Plus magazine, David Goodhew, Headmaster of Latymer Upper School, says that ‘few things can compare with the opportunity to transform a young-person’s life chances’.
In this new piece, Goodhew argues that the OECD’s latest report on social mobility proves the benefit which disadvantaged pupils in receipt of bursaries gain when they attend ‘advantaged’ independent schools and suggests that a diverse student body can be an important factor for fee-paying parents when choosing a school for their son or daughter.
Goodhew, whose own school received over 400 applications for bursary places last year, believes that bursaries can be a way to flip the advantages of independent schooling to close the attainment gap and give pupils from all backgrounds both access to academic excellence and the vital ‘soft skills’ and confidence that are key to success in later life.
Hugh Monro, former Master of Wellington College and Chair of the Editorial Advisory Board for Independent School Admissions Plus, echoes Goodhew’s call to action to the marketing and admissions staff who operate schools’ bursary programmes. Monro welcomes the publication of the new magazine by William Clarence Education and comments that ‘it is vital that there is a place where attention is paid to the crucial role that marketing and admissions departments have to play’.
Editor-in-Chief and Chief Executive of William Clarence Education, Steve Spriggs, says that ‘Independent School Admissions Plus will support excellence in global student recruitment and help key decision makers in a school’s leadership team to establish best practice, stay modern and fresh in their approach and find the right students for their school’.
To mark the publication of its first edition, the magazine is launching an award initiative for readers to find the best school prospectus produced by an independent school in the 2018-19 academic year. The Independent School Admissions Plus blog, which will be discussing the role of bursaries in student recruitment, goes live on Monday 20th May; everyone is encouraged to join the debate. A free webinar on the central role of an admissions dashboard will be held on 11 June.
Independent School Admissions Plus is published in both print and digital formats on 16th May 2019; practical and supportive, its content focuses on the marketing and communications challenges facing every independent school in the UK. Contributors to the first edition include: Andrew Fleck, Principal, Sedbergh School; Dr Helen Wright, International Educational Consultant and former Head of St Mary’s, Cray; Philippa Scudds, Marketing Director, Canford School and Hiliary Moriarty, former Director of the Boarding School Association.
The magazine blog can be accessed via the William Clarence School Services portal.
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NOTES TO EDITORS
i) Independent School Admissions Plus will be published twice a year and is distributed to every headteacher and marketing/admissions lead working in the British independent school sector in the UK and overseas
ii) David Goodhew is Head of Latymer Upper School in London; he launched the Inspiring Minds campaign which aims to raise £40m to offer one-in-four pupils in independent schools a means-tested bursary by 2024; Goodhew’s full article 'It’s a win win situation' can be found on the William Clarence School Services portal
iii) The Independent School Admissions Plus free webinar on The importance of an Admissions Dashboard, hosted by Nathalie Sinyard, will take place on 11 June and can be accessed here; entries for the Prospectus of the Year award must be received by 12th July. The magazine blog can be accessed via the William Clarence School Services portal.
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About William Clarence Education
The leading education advisory and consultancy service in the UK. With an unrivalled reach into the UK Schooling and University network, William Clarence offers unbiased advice to students and parents from around the world; at every stage of their academic journey. From Independent School Application and Placement, full UCAS and University application consultancy, Oxbridge Applications, US College Admission and even Homeschooling programmes, William Clarence Education draws on a deep relationship driven network with schools, Universities and senior education figures within the industry. By putting the student and family at the centre of the process, William Clarence ensures their clients reach their maximum potential and gain access to the very best of UK education.
Stephen Spriggs - firstname.lastname@example.org