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London startup Narrato gives lifelogging, journaling and scrapbooking a new lease of life


Narrato Journal launches to offer Quantified Self dashboard

London, 19th July 2013 – London digital startup Narrato has today launched the Narrato Journal, an app for iOS which gives users the ability to log their life by plugging in a range of popular social media and Quantified Self technologies. With the popularity surge of lifelogging apps, Narrato is launching to give power to the user, allowing personal data to be managed safely in their own “personal cloud”.

The Narrato Journal powers integration with services including Twitter, Foursquare, and Instagram, enabling users to pool and manage their own personal data. Narrato provides users with a “lifestream” so that information is available in one place and exportable for users to manage and save, creating an extremely rich picture of the user’s activities.

Tony Million, founder of Narrato, said: “We have big goals at Narrato to bring a simple way to log and manage all your personal data. By having all your data in one place it can be made more useful and you can learn from it, like how to be more productive, sleep better or when you are most active.”

In addition to the consumer-facing app, the Narrato Journal plans to allow developers to build new services on its platform by opening up its API. This will enable a new range of services that can be built to discover and manage new things about your personal, digital data. 

The Narrato Journal is designed to work seamlessly offline, suiting overseas travel and commuting, when being always-on is not always an option. Users can update their lifestream even without internet connection, then when the app is online again, all data is synced and updated. With additional cloud sync backup, all entries that a user makes are safely stored in the cloud at all times.

Aimed at the modern lifelogger, the Narrato Journal comes with unlimited storage, meaning the user will be able to update as often as they want; with all of their data in one place, the dots between various sources can be connected to identify correlations and trends. The more each user updates their Narrato Journal, the more intuitive the app becomes - eventually able to answer such questions as, “Am I happier when I exercise?”, or “How much sleep do I need in order to be the most productive?” With these deeper and more actionable insights, the user can truly quantify themselves in order to maximise personal efficiency.

The app costs £2.49 ($3.99 US) which comes with one year’s unlimited secure cloud storage for all photos, tweets and other data and full functionality of the app. Users have full ownership of their own data and can delete or export it to another platform at any time.

The app is available now, available initially for iPhone, with other devices and operating systems due out later in 2013.

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About Narrato
Narrato enables an individual to simplify, collect and build all their quantified self data from different points. Built around self-journaling, Narrato was created in 2013 by Tony Million, Ramy Khuffash and David Wilson, and is based in Telefonica’s Wayra Academy in London. To find out more about Narrato visit

For media enquiries contact:
Drew Benvie / Tom Bradley
0207 887 2645