Lowdown mobile service equips time-crunched individuals with critical information in advance of important meetings scheduled in their smartphone calendar.
Lowdown for Business, now available through Apple Volume Purchase Program (VPP), can be tailored to specific business needs, allowing organizations to bring new context to client meetings and customer engagement.
- Today's decision by Lowdownapp Ltd to offer a customized version of Lowdown, its mobile first service for B2B needs, builds on the success it has achieved among both business professionals and consumer users since launching its 'Lowdown for Meetings' mobile service in the Apple App Store globally in July 2014. Lowdown 2.0 was released in January 2015.
- Lowdown, which equips time-crunched individuals with critical information in advance of important meetings, now extends this capability to the enterprise, where it can aggregate and deliver relevant data to boost productivity and improve the ability of the organization to deliver customized service and marketing to employees.
LONDON - 2nd Feb, 2015 - Lowdownapp Ltd, a mobile software and technology consultancy firm headquartered in London, U.K., announces it will make its Lowdown mobile app available to enterprise companies, customized to their specific business needs, as part of the Volume Purchase Program (VPP). This program, one of the iOS app deployment programs managed by Apple, makes it simple for organizations to find, buy and distribute selected apps at scale to their workforce.
Faster than search, as reported in Forbes, Lowdown fuses together a slice of the calendar in-built in the mobile device with a custom-built narrow artificial intelligence engine, presenting information instantly for the benefit of busy professionals. This innovation enables the app to bring together real-time data from a variety of publicly available, Internet-based information sources, including public profiles on popular social networks such as LinkedIn and Twitter, and deliver it to users via one clear and uncluttered mobile view.
This shortcut boosts business productivity tremendously as business professionals reportedly spend an average of 1.5 days per week in meetings, and dedicate 0.5 days a week to preparing for them. Studies further show that 2 hours of preparation time can be saved every week through the use of the Lowdown app, which translates into a saving of 12 working days a year.
"The combination of contextually relevant data and the beautifully crafted user interface streamlines the time and effort users require to research people and companies in advance of meetings," notes David Senior, CEO, Lowdownapp Ltd. "However, a customized version can go one giant step further, interfacing with internal data sources to provide organizations with a mobilized front-end to their internal applications."
The unique capability to connect with both publicly available information sources and internal data sources has the potential to vastly improve CRM, observes Peggy Anne Salz, mobile authority and chief analyst at MobileGroove, a research and consulting firm focused on mobile search, contextual marketing and business transformation.
"At one level, Lowdown can bring key context to meetings, allowing users to gain a 360-degree view through immediately accessing, not searching, the digital breadcrumb trail of posts and updates across social networks," Salz says. "But the real news is what will happen when Lowdown interfaces with internal databases to provide enterprise users with fresh and relevant data about customers and colleagues, thus amplifying the ability of the organization to deliver truly customized service and marketing."
Lowdownapp Ltd, which has received funding from several U.K. angel investors, was also chosen in October as the first-ever ever U.K. investment from the Indian Angel Network, Asia's largest angel investor network with over 300 investors across 10 countries. Lowdownapp Ltd plans to use the investment to scale growth and sharpen its focus on serving corporate clients globally, a customer segment where Lowdown already has significant traction and counts employees and executives from nearly 90% of the FTSE100 and Fortune 500 among its base of registered active users of the app.
Organizations can register their interest in having a version of the Lowdown app customized to their individual business needs by visiting lowdownapp.info/website/#5 and leaving contact details.
About Lowdownapp Ltd
Founded by a team of seasoned IT professionals with nearly 30 years combined experience in mobile apps and technology consulting, Lowdownapp Ltd has made its mark in the marketplace with Lowdown, a flexible and intelligent mobile app that equips time-crunched business professionals with fast, accurate and actionable insights to prepare for important meetings. In October 2014 Lowdownapp Ltd was chosen as the first-ever ever U.K. investment from the Indian Angel Network, Asia's largest angel investor network with over 300 investors across 10 countries. Prior to this the company was shortlisted by UKTI (UK Trade & Investment) as one of the U.K.'s most innovative mobile companies, and has since been named ‘Start-Up Winner' by delegates at the Future Foundation's U.K. Annual Consumer Trends Conference. For more information, see www.lowdownapp.co To download the consumer iPhone version of Lowdown, visit here - lowdownapp.co/download/dl.php?source=ian_pr.
Led by analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination and a respected research and consulting firm focused on mobile search, contextual marketing and business transformation. Salz, a Gigaom Research mobile analyst and Top 30 Mobile Marketing Influencer, has written nine books about mobile, both as a lead author and in partnership with global companies. Her work across all platforms - which include Mobile Presence, a weekly radio show on the WebmasterRadio.FM network; the Mobile App Minute, a weekly video program on untetherTV; and Forbes, where she tracks mobile innovation - reaches a global audience of mobile professionals and practitioners with actionable advice and industry insights. For more information, visit www.mobilegroove.com.
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