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Majestic Wine Delivers Hyper-Local, Personalised Customer Experience with SDL


SDL’s Technology Allows Majestic Wine to Replicate the In-Store Experience Online for Busy Festive Season

Wakefield, MA and Maidenhead, UK – November 3, 2014SDL (LSE: SDL) today announced that Majestic Wine has expanded their use of SDL’s Customer Experience Cloud to include multiple solutions by adding SDL eCommerce.

Mark Lancaster, CEO and founder, SDL
Mark Lancaster, CEO and founder, SDL

As part of Majestic Wine’s wider omnichannel strategy, SDL’s technology improves website search and navigation, enables smarter merchandising, and ensures Majestic Wine can continuously and consistently deliver campaigns and experiences to its customers in a more relevant way. Customers now have a seamless online experience, as Majestic Wine is able to replicate in-store personal interactions, which increases customer satisfaction and loyalty.

Majestic Wine is also driving online personalisation and relevance by using SDL Campaigns to segment its customer database and take advantage of data provided by customers such as their product preference, location or local store stock, and then deliver relevant offers to its customers via their preferred channel and device. The technology syncs and integrates with Majestic Wine’s eCommerce product catalogue and customer data to give shoppers personalised experiences, unique selections of offers or compelling promotions like free tasting offers based on the geo-location of customers in relation to the local store.

With SDL, Majestic Wine can now show products that are likely to appeal to specific customers based on location and behaviour. With smarter merchandising, the company is able to take what they know about their shoppers, blend it with product and business data, and offer the shopper the most relevant wines and best-performing merchandising campaigns to drive conversion rates and sales. It’s also much easier for customers to find and discover the wines they want and for the Majestic Wine eCommerce team, it’s also faster and easier to optimise the experience.

Richard Weaver, eCommerce Director at Majestic Wine commented, “This technology is helping us to raise the bar in such a competitive marketplace. We believe relevancy and personalisation is the key to rising to the omnichannel challenge. We want to offer the best possible customer experience in-store and online and working with SDL allows us to step up to this challenge.”

“Take sparkling English wine, which is popular at the moment, as an example. Because of the integration between our website, our stock system and SDL eCommerce, we're able to offer our customers in Tenterden a broader range of wines from the local Chapel Down winery than we offer nationally, because that's what's in stock locally. This means we avoid something retailers dread – customer ‘out of stock’ disappointment. This also helps us to further showcase the in-depth knowledge we have of the wines we sell by providing the right product to the right customer at the right time online,” he added.

Mark Lancaster, CEO and Founder at SDL said, “To compete and differentiate in online retail, the silver bullet is to create a unique online shopping experience that is tailored and personalised to the context of shoppers and shopping scenarios. Doing this using an omnichannel approach that connects online and offline seamlessly, is the crux of great customer experience. We’re delighted to be partnering with such a successful and forward-thinking household name in the UK on such exciting projects.”

To learn more about how Majestic Wine is using SDL technology to improve the omnichannel experience for its customer, please visit our recent webcast Majestic Wine’s Rise to Omnichannel Success and read more on our blog Majestic Wine’s Sparkling Customer Experience Gets Personalized.

About SDL
SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 79 of the top 100 brands. For more information, please visit


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