- Consult Hyperion and CCgroup research reveals less than half of retailers are aware of PSD2 and 67% are not ready to comply by January 13th 2018
- Merchants treating regulation as compliance issue not business opportunity, with only 16% looking to take advantage of PSD2
- Report calls for retail technology vendors to educate retailers and help them innovate
London, 10th January 2018 – New research from independent technical consultancy Consult Hyperion and tech PR consultancy CCgroup, reveals that major UK retailers are unaware, unprepared and paralysed ahead of the Second Payment Services Directive (PSD2) set to go live on January 13th.
PSD2 requires banks to grant third-party providers – including retailers – access to a consumer’s bank account to initiate payments and source customer data in a regulated and secure way. Designed to promote competition and innovation in the payments industry, the regulation will have unintended consequences that will reshape the retail sector. With less than a week before the regulation comes into force, the research calls for retail technology vendors to intervene by educating the market and providing the solutions to capitalise on an array of opportunities.
The research ‘Unaware, unprepared and paralysed: retailer readiness for PSD2’ is based on responses from over thirty tier one (turnover above £500m) and tier two retailers (turnover between £30-£500m) in the UK.
- Major retailers are in the dark on PSD2
- 48% are unaware of PSD2
- 67% aren’t ready to comply with PSD2
- 32% aren’t aware of the effect on their business
- PSD2 is perceived as a threat not an opportunity
- Only 16% are seeking to ‘take advantage’ of the new regulation
- Retailers don’t realise PSD2 will change their business
- 67% of retailers don’t think PSD2 will have much of an impact
- Only 16% think PSD2 will have a major impact
- Majority of retailers are paralysed
- On average only a third of retailers can confirm they’ll take action
- Around 10% aren’t sure what they have planned
- However, once PSD2 is explained retailers want to capitalise
- 94% would like to reduce card fees
- 74% want to reduce impact of fraud and data breaches
“The impending shift to “Open Banking” through the implementation of PSD2 is one of the hottest issues in banking and payments. However, it seems that merchants and the wider retail technology community are unaware of the regulation and its far-reaching ramifications,” said Tim Richards, Principal Consultant at Consult Hyperion and co-author of the report. “The use of two-factor authentication and access to customer bank accounts will allow retailers to dramatically lower card fees, mitigate fraud and limit the scope of data breaches. But arguably the biggest value is in access to consumer financial data that opens up new ways to do business.”
“With internet players like Amazon already investing in PSD2 related capabilities, if retailers don’t take up the charge, then someone else will,” concludes Richards.
Encouragingly for retail technology vendors, when presented with use cases as to how PSD2 could make a positive impact on their business the vast majority of merchants are keen to capitalise on the opportunity. Furthermore, in excess of 60% of merchants do plan to act on PSD2 – they just need some direction.
“There is clearly a knowledge vacuum within retailers around PSD2 and the retail technology solutions available that enable merchants to take advantage of the opportunities it offers,” said Daniel Lowther, Head of Fintech at CCgroup and co-author of the report. “There is a window of opportunity for retail technology vendors to help merchants react to PSD2, while helping themselves win new business. But this window will close fast and current levels of awareness suggest that communications and marketing efforts to date have not resonated with merchants. This needs rapid and urgent attention from CMOs at retail technology vendors.”
The research “Unaware, unprepared and paralysed: Retailer readiness for PSD2” is now available for download.
The survey was conducted for Consult Hyperion and CCgroup by Sapio Research. It is based on responses from 31 tier one (turnover of over £500m) and tier two retailers (turnover between £30-£500m) in the UK. Respondents are all senior decision makers which titles including: CFO, CIO, Head of IT and Head of Payments. All respondents have been involved in a major technology purchase in the last 6-12 months. The survey was conducted in November 2017.
CCgroup is an international B2B technology PR and marketing consultancy that trades on its deep specialist knowledge of key tech markets.
The retail technology sector is as dynamic as it is fragmented, with numerous niches and business models. Providers are often seeking to gain the attention of a specific sub-sector most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver business success.
We help ambitious technology businesses get noticed by blending 30 years of experience in B2B technology markets with our unique ‘Catalyst’ audience insight programme that identifies how our clients’ customers behave in the buying process. We leverage our insight to create acutely targeted and commercially-focused PR campaigns.
About Consult Hyperion
Consult Hyperion is an independent strategic and technical consultancy, based in the UK and US, specialising in secure electronic transactions. With over 30 years experience, we help organisations around the world exploit new technologies to secure electronic payments and identity transaction services. From mobile payments and chip & PIN, to contactless ticketing and smart identity cards, we deliver value to our clients by supporting them in delivering their strategy. We use a practical approach and expert knowledge of relevant technologies. Hyperlab, our inhouse software development team, further support our globally recognised expertise at every step in the electronic transaction value chain, from authentication, access and networks, to transactional systems and applications. We define, develop, design and deliver.
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