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Press Release joins forces with Mirakl Marketplace and aims for pan-European partners


Mamaspace, a start-up aiming to disrupt the mother market by launching a marketplace with Mirakl to offer products and services before, during and after pregnancy.

London, UK – Feb. 22 2017Mirakl, the leading global marketplace solutions provider, today announced that, the lifestyle and shopping universe with everything a mother needs before, during and after pregnancy, has selected the Mirakl B2C Marketplace Platform to build an online experience that will give mothers access to the best and most exciting products, from supplies large and small.

Mamaspace recently launched in Denmark and aiming for pan-European partnerships as part of its expansion across Europe, with a vision to become the go to marketplace serving mothers all over the world. Mamaspace will also provide a range of in-country services to support mothers through their pregnancy and motherhood journey, as well as local customer service teams as part of its franchisee business model.

Marc Jeilman, Chairman and investor at said, “The marketplace will offer a unique end-to-end experience. We’re currently looking for prospective master franchisees, who are motivated to develop a local presence in their respective countries. We are being very selective in terms of finding the right partners, wanting experienced and passionate people who understand what it takes on the ground to service a market. is an opportunity to offer a B2C platform with hundreds of Nordic brands, and partners can freely onboard local kids brands with an innovative shop-in-shop experience”.

Mirakl has been selected as a strategic technology partner of because the Mirakl Marketplace Platform enables the company to scale at speed into new countries, quickly onboard suppliers and categories, and simplifying the localisation of content, pricing and shipping. In addition, the marketplace will provide a rich level of customer data that will allow to tailor its offerings as mothers and children grow and develop.

Marc Jeilman added, “The marketplace strategy is optimal for all involved parties. It dramatically lowers operational costs and working capital, allowing us to be nimble and profitable. can focus on the job of exciting and delighting customers, rather than managing an eCommerce platform and logistics operation. By being that focused we earn the brand loyalty and trust of our mothers wherever they are on their pregnancy journey.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use marketplaces to retain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately this keeps customers excited about a brand and generates repeat business.

Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “ is an exciting company working to bridge the gap between the products and services that mothers seek. Its founders have recognised that the Mirakl Marketplace Platform and a business model fundamentally based on using technology to drive scale and agility online will see them grow and win over customers across Europe. The marketplace model means that the right products will be at the fingertips of their customers, when and where they need them. It is exciting for us to work with companies that share our values and belief in the power of marketplaces to be a platform for the future for site owners, suppliers and most importantly, customers. It’s incredible to think that a business like this would not have even been possible a few years ago without the adoption of a marketplace model. This is an exciting glimpse into how, we believe, marketplaces will continue to evolve.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit

About Mirakl
Mirakl gives retailers and brands the ability to quickly launch a new source of revenue with their own online marketplace. The marketplace model allows companies to increase customer value by providing more products, at better prices, with first class quality; creating more opportunities to build loyalty. The Mirakl Marketplace Platform automates the hard things: seller onboarding, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Best Buy Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information:

About is owned by the private equity and venture capital fund LesET. The fund recently acquired the mommy-portal “” in Denmark and is in negotiations with similar forums in Europe. LesET is a fund entirely focused on making it possible for companies within the baby and children industry to achieve their goals. All the while shaping the future generation. LesET provides capital, professional consultancy, and tailored services to develop and empower small, early-stage and emerging companies targeting children and mothers. LesET believes that the future lies within innovation and in the hands of our youth, and therefore encourages the development of innovative products and services for this segment. For more information:

Media Contact
Lorena Duke / Duncan Gurney
Ascendant Communications
+44 (0) 208 334 8041

Contact person at LesET
Sophie Juul
+45 82828082