Advertising sales house to exclusively representing leading rugby app
London, 4th June 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has signed an agreement with Ultimate Rugby, the world’s number one rugby app and website. Under the deal, Mapp Media will represent Ultimate Rugby exclusively in the UK, enabling brands to benefit from running innovative advertising campaigns targeted at the platform’s audience of 1.5million users.
The agreement means that Mapp Media will represent Ultimate Rugby throughout the Rugby World Cup 2015 in the UK, as well as its build up over the next four months. Starting on 18th September, the World Cup will see 20 teams play 48 matches in 40 days, with 2.3 million tickets available and 500,000 overseas fans expected to visit England and Wales.
Ultimate Rugby provides the content that its users need on the devices they use. This means that through its website and apps for iOS and Android, Ultimate Rugby provides the latest news, real-time live scores, videos, competitions, social media and player interaction. It covers all tier-one rugby in both the Northern and Southern hemispheres, including the RBS 6 Nations, the Rugby Championship, Heineken Cup, Super 15, RaboDirect Pro12 and Aviva Premiership.
“Ultimate Rugby connects with an enthusiastic set of rugby fans, and working with Mapp Media means we can provide them with only the most relevant advertising and content,” said Brian O’Driscoll, founder at Ultimate Rugby.
“With the Rugby World Cup not much more than 100 days away, interest from the public is growing fast,” said Nathan Warner, Director at Mapp Media. “We are looking forward to delivering some innovative, effective campaigns for advertisers that appeal to Ultimate Rugby’s highly-engaged user group.”
Ultimate Rugby was co-founded by Brian O’Driscoll and Ray Nolan. O’Driscoll is widely regarded as one of the best centres ever to play the game and is the most capped player in rugby union history. During his career he captained both Ireland and the British and Irish Lions and holds the record for most international tries for Ireland.
Mapp Media has one of the largest sports and fitness portfolios in Europe, having also recently signed a deal to work with Under Armour’s Connected Fitness platforms. It has delivered a number of innovative campaigns for the sports and fitness market including Unilever, Lucozade and TomTom, to name just a few.
Mapp Media has worked with some of the biggest names in the industry across all major agencies, and won the Best Mobile Advertising Campaign of 2014 at the Mobile Entertainment Awards, as well as recently being nominated for four awards at the forthcoming MOMAs.
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About Mapp Media
Mapp Media is a mobile-first sales house, with a portfolio of premium platforms for advertisers to touch and engage with audiences during their passion points. Collaborating with advertisers to deliver innovative and effective multi-device solutions, whether they are mobiles, tablets or wearables. Striving for engagement and advertising that fits into the user’s experience to enhance it, not disrupt it.
Mapp Media represents many leading platforms across sports, music, health and community, including Under Armour Connected Fitness, TuneIn, Waze and AllRecipes. Mapp Media has developed and delivered campaigns for household name advertisers, including Google, Unilever, Adidas, Lucozade, Sky, Mazda and all the leading agencies. For more information, see www.mappmedia.com.
About Ultimate Rugby
Ultimate Rugby is a dynamic rugby website and mobile app containing the latest news, real-time live scores, videos, competitions, social media and player interaction for all tier-one rugby worldwide. For further information, please visit www.ultimaterugby.com.
For more information, please contact:
Nathan Warner, Director, Mapp Media
t: +44 203 440 5110
Patrick Smith, Joshua PR for Mapp Media
t: +44 (0)7734 600553