Holistic mobile device care brings greater value to retailer’s customers
LONDON – May 14, 2019 - SquareTrade, the global insurtech provider, today announced its expansion into the German market with a new partnership with major European retailer, MediaMarktSaturn, in Germany. Following the successful launch of SquareTrade’s offering in Spain and Portugal last year, MediaMarktSaturn selected SquareTrade’s device protection services to broaden its offering to consumers in Germany with increased policy flexibility, fast repairs and next day replacement services, and a simple automated online claims process.
MediaMarktSaturn chose SquareTrade to enable its PlusSchutz service for mobile phones in Germany. It sought a specialist insurance provider to afford it as part of its strategic move to expand its Services & Solutions offering. SquareTrade’s technology allows MediaMarktSaturn to offer customers an easy and hassle-free claims experience, enabling them to file a claim and receive approval in just a few minutes. To ensure the service is as seamless as possible, repairs can be carried out in-store at the SmartBars, or within 48hrs at a certified workshop, and replacements can be delivered overnight, anywhere in Europe.
Said Florian Gietl, CEO of MediaMarktSaturn Germany: “Our new insurance services start where legal warranties or manufacturers’ voluntary guarantees end. Thanks to the cooperation with SquareTrade, we have made our services in this area even more transparent and flexible. This enables us to respond to our customers’ needs in the best way possible.”
The insurtech provider’s policy offerings also give MediaMarktSaturn’s customers greater flexibility; for example, customers can opt between a two-year fixed term contract with a single payment, or a flexible term contract with monthly payments, valid for up to five years, and which can be cancelled at any time. Customers can further choose to pay a slightly higher monthly premium to opt out of the excess at point of claim. Finally, customers can also opt for optional theft cover.
“Our partnership with MediaMarktSaturn brings our innovative services to Germany,” declared Kevin Gillan, MD Europe, SquareTrade. “We are thrilled to enhance the insurance experience for MediaMarktSaturn customers by offering flexible plans to suit every customer and their insurance needs. In today’s world customers expect to receive quick resolutions, and that’s where our top-rated services come in.”
SquareTrade, an Allstate company, is a highly rated protection plan provider trusted by millions of customers for its fast and efficient service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. A member of the Allstate family, SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.
The MediaMarktSaturn Retail Group is Europe’s leading commerce company for consumer electronics and related services. It sees itself as a partner, daily companion and navigator for consumers in an increasingly digitized world. MediaMarktSaturn and its portfolio of formats and brands flexibly respond to the needs of different customer groups and countries. Apart from fronting the MediaMarkt and Saturn brands, which comprehensively network their more than 1,000 bricks-and-mortar stores (including 430 in Germany) with online sales platforms, the Media-Saturn Group operates online pure players such as iBood. Moreover, its portfolio includes its own brands PEAQ, KOENIC, ISY and ok. Majority-owned by CECONOMY AG, in 2017/18 MediaMarktSaturn and its approximately 62,000 employees generated total sales of about €21 billion. www.mediamarktsaturn.com
Anais Merlin/Florie Lhuillier
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