24 April 2012 – Lakeside Shopping Centre has conducted a survey of 1000 men and 1000 women (aged 25-45) and found that men, on average, spend a staggering 26 hours per year waiting for their partners outside changing rooms.
68 per cent[ii] said they did it because they believed it would make their partners happy, and 30 per cent said that shopping trips were their way of spending time together.
27 per cent of men said they go shopping so they could give their partner their opinion on what she wears. The survey does not reveal how their partners feel about such advice!
Paul Lancaster, general manager of Lakeside, comments: “It’s encouraging to see how many men are happy to go shopping just to put a smile on their partner’s face and spend time together. We see many couples walk through the doors at Lakeside together and this survey proves that the men have not been brought here against their will, and may in fact be enjoying themselves.”
The survey also found that, contrary to the popular stereotype, many men actually like shopping and even offer to accompany their partner. 46 per cent of the male respondents confessed they enjoy shopping with their partner, and 46 per cent even admitted they sometimes volunteered to come along.
These findings suggest that the traditional image of reluctant men being dragged around the shops against their will is no longer accurate.
However, the survey findings did suggest that not all male stereotypes are misplaced as 47 per cent of men stated that they do use the waiting time to check the latest football scores on their mobile phones.
To reflect the survey results and to reward men for their patience and support, Lakeside Shopping Centre came up with a new initiative and created a ‘men’s pen’ for the day in its House of Fraser store. It was a strictly men-only zone, providing entertainment, refreshments and relaxation to make their shopping experiences even more enjoyable. Men were provided with Apple iPads, a calming head and shoulder massage and a selection of drinks to help them unwind.
Lakeside is popular with men all year round thanks to its range of bars, restaurants, a cinema and the many popular men’s brands that its shops stock.
|Top 5 things men do to pass the time outside changing rooms*|
|1. Check the football scores on phone|
|2. Browse Facebook|
|3. Eat or drink|
|4. Call a mate|
|5. Wait patiently|
*The men surveyed were given multiple choice options for this question
[i] When questioned how often men accompany their girlfriends/wives on a shopping trip, a majority (63 per cent) admitted to going once a week. Women stated that they spend 30 minutes in the changing rooms on an average shopping spree, which means that men are waiting 26 hours per year for their partners to try on clothes.
[ii] Survey respondents were asked a selection of questions where they could choose multiple choice answers.
Notes to editors:
Further breakdown of the results:
44% check Facebook whilst 46.6% check the football scores on their phones.
63% of men go on a shopping trip once a week with their partner/girlfriend and 21% go twice per month.
56% of men take an interest in what their girlfriend/wife tries on in the changing room.
46% of men volunteer to go shopping with their girlfriend/wife.
68% of men go shopping with their partner to make her happy, 28% like to give their opinion on what she wears and 30% say it’s a way of spending time together.
46% of men secretly like going shopping with their partner.
56% of women spend 30 minutes in the changing room on an average shopping spree.
Lakeside’s spring catwalk show will be taking place between 18 – 20 May showcasing the latest fashion trends for men, women and children.
For more information about Lakeside’s wide range of fashion stores and events, please visit www.lakeside.uk.com.
About Lakeside Shopping Centre
Lakeside is open from 10am – 10pm weekdays, 9am – 9pm Saturdays and 11am – 5pm Sundays.
The Boardwalk, opened in 2007, is a waterfront leisure area at Lakeside Shopping Centre offering a host of restaurants, plus a Vue cinema.
Lakeside Shopping Centre together with the adjoining Retail Park form one of the largest shopping areas in Europe.
Over 20% of the UK population lives within a one hour drive of Lakeside
Lakeside Shopping Centre is part of the Capital Shopping Centres portfolio of centres
Capital Shopping Centres Group PLC (CSC)
We own and operate some of the very best shopping centres, in the strongest locations right across the country, attracting over 320 million customer visits a year. Two thirds of the UK population live within a 45 minute drive time of a CSC centre.
With over 16 million sq ft of retail space, valued at £7 billion, every single one of the UK’s top 20 retailers are in our shopping centres, alongside some of the world’s most iconic global brands.
Our five major out-of-town centres and nine in-town destinations include ten of the UK’s top 25 shopping centres. Our out-of-town centres include The Trafford Centre, Lakeside, Metrocentre, Braehead, and The Mall at Cribbs Causeway, and our in-town prime destinations include Cardiff, Manchester, Newcastle, Norwich, Nottingham, Bromley, Uxbridge, Watford and Stoke-on-Trent.
In November 2011, we acquired Broadmarsh shopping centre in Nottingham bringing our portfolio to 15 centres.
We are fully committed to supporting our local communities and the wider environment through meaningful and hands-on initiatives.
For further information see www.capital-shopping-centres.co.uk
For further information contact
Donna Bennett / Danielle Mumford / Louise Mapp
T: +44 (0) 118 909 0909