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Minderest analyzes Amazon Prime Day: Just how good were their offers?


The awaited Amazon Prime Day is in its fifth worldwide edition, held on July 15th and 16th, a wave of offers from what is already known as "Summer Black Friday". Undoubtedly an unmissable event for lovers of online shopping and at the same time a way for Amazon to gain more Prime subscribers, as only prime members could access the promotions.

Prime Day
Prime Day

According to official figures, over 175 million products were sold in 18+ countries, but just how attractive were these offers?

Minderest, the price monitoring company, analyzed just how competitive the event was when compared to Google Shopping in the United States, the UK, France & Germany.

For this study, 566 products were selected from the Prime Day offers, from several of the most demanded categories such as electronics, appliances, and beauty, which were then compared with the minimum and average prices seen on Google Shopping.

From this detailed analysis Minderest obtained the results that are detailed below:

United States

  • 81.90% of Amazon’s products were cheaper than the minimum price seen on Google Shopping.
  • Amazon was, on average, 14% cheaper than Google Shopping’s minimum price and 29% cheaper than the average price.

United Kingdom

  • 58.50% of Amazon's products were cheaper than Google Shopping’s minimum price.
  • On average, Amazon was 7% cheaper than the equivalent Google Shopping minimum price and up to 24% cheaper than the average price.


  • In 76.24% of products, Amazon was cheaper than the minimum price on Google Shopping.
  • On average, Amazon was 13% cheaper than Google Shopping’s minimum price and 36% cheaper than the average price.


  • Of Amazon’s products 66.92% were cheaper than the minimum Google Shopping price.
  • Amazon was 6%, on average, cheaper than Google Shopping’s minimum price and 23% cheaper than the average price.

Minderest concluded from the analysis that Amazon’s offers were really pretty competitive, and were, on the whole, 10% cheaper (in all countries) than the minimum price offered on Google Shopping. Discounts in the United States were remarkable, as 8 out of every 10 products were cheaper from Amazon, improving by up to 14% on the cheapest price found.

Minderest, experts in price monitoring. Minderest's price and stock monitoring tool has positioned itself internationally as a major reference solution in the sector. The technology company closed 2018 with a growth of over 400% when compared to the previous two years, and with a 'churn rate' (customer cancellation rate) of less than 5%. In 2019 Minderest plans to maintain this growth figure and increase its workforce, which is currently comprised of 40+ people. Minderest operates in more than 25 countries, and among their 200+ clients are 10 of Europe’s 25 largest retailers, along with prestigious retailers such as Brico Depot, Cash Converters, Decathlon, HP, Royal Canin and Leroy Merlin. In both 2014 and 2016 the company was awarded as the best Pricing software solution in the market.

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