Mobile Growth Summit Europe (September 5-6, Berlin), the world’s premier mobile-only growth conference series, showcases sessions on monetization, cryptocurrency, VR/AR and gaming.
BERLIN – July 25, 2018 - Now in its fourth year, Mobile Growth Summit Europe (September 5-6, Berlin), Europe’s largest mobile-only event and the world’s premier mobile-only growth conference series, is on track to bring together more than 100 speakers and over 350+ companies to share game-changing strategies and tactics which companies across all verticals can follow to reach and engage their audience.
This year’s keynote will be delivered by Oliver Kern, a veteran in the mobile industry who has helped a wide range of app companies, ranging from independent app developers to market giants like Rovio and Wargaming, grow and scale their businesses. Kern, who also serves as CMO of Playspace, a company that produces both traditional mobile games and social casino games for mobile, will discuss the pivotal importance of Live Ops and their significance as a “growth engine” for apps and games. Executives and experts from leading companies and industry players including Google, Pandora, Playtika, Runtastic and Snapchat – to name a few – will also be in attendance to share practical tips and actionable advice.
"The combination of speakers, insightful sessions, knowledge-sharing and overall level of discourse has consistently made Mobile Growth Europe a great event. We are pleased to support the mission of the Fellowship and look forward to helping make this year's Mobile Growth Europe a valuable experience for mobile marketers throughout the ecosystem," said Ben Jeger, AppsFlyer Managing Director, DACH & Nordics.
"We're excited to again join the MGS Europe in Berlin this year, as we've found this conference is always successful at bringing together leading mobile publishers. We look forward to the opportunity to connect with these top publishers and learn from some of the brightest minds the industry has to offer," said Kristiina Kansen, Director of Marketing, MoPub.
"Mobile Growth Summit is unique in their ability to amplify our voice amongst mobile growth and marketing professionals. We're thrilled to be partnering with them for MGS Berlin," said Matt Fleming, Head of Marketing, Apptopia, Inc.
The impressive roster of speakers includes:
- Didier Rappaport, CEO & Co-Founder, happn
- Kate Harris, Executive Director of Product, The New York Times
- Marvin Rottenberg, Head of Marketing, Ada Health
- Aneta Nowobilska, Director Advertising, Upday
- Bill Alena, CRO, The Meet Group
- Tatu Petersen-Jessen, Art Director Global Studios, Rovio Entertainment
- Noga Laron, Head of UA & Growth, PLAYSTUDIOS-IL
- Martin Zakovec, Head of Games, GAMEE
The conference will also feature sessions on topics including user acquisition, monetization, and retention/engagement, as well as headline hot topics including:
- Winning Facebook Strategies for 2019
- Quality Over Quantity: Optimizing Toward Engagement
- How to Win Users and Influence Growth at Early-Stage Startups
- What's Next For Mobile Monetization?
- The Best Owned/Unpaid Acquisition Strategies for 2019
- Blockchain For Advertisement – Real Cases: ICO & Implementation Experience
- Payments, Property & DAPPS - How To Use Blockchain To Increase Engagement And Reduce Costs
Finally, the conference is expanding its focus on mobile gaming with its new Mobile Gaming track. Speakers include Marja Konttinen, Marketing Director of Flaregames; Ruben Dehouck, VP Platform Strategy & Partnerships at Activision Blizzard; Jeremy Horn, Vice President of Jam City; Shay Ze'ev Yosifon, Director of Media at Playtika; as well as speakers from Google Play, Huuuge Games, GAMEE, InnoGames, Product Madness and more. Topics include:
- Brands & Licensing For Games
- Building A World-Class Ad Creative Team
- The Top Grossing Mobile Games: Dissected and Explained
- Building Games for Facebook Instant Games
- Mobile Video & Emerging Ad Formats
- Identifying Opportunities Through Your Game's Data
The Mobile Growth Summit has seen exponential growth of 44% year over year, expansion and success which Dave Westin, Mobile Growth Summit President, attributes to the organization’s “laser-focus” on prioritizing content quality. This is linked to the media company’s roots as a not-for-profit association. “Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, has channeled a decade of experience and excellence into the curation of growth strategies and best practices for the global mobile industry,” Westin says. The outcome is the Mobile Growth Summit, a premier series of conferences that today spans the U.S., Canada and Europe.
Mobile Growth Summit Europe, which takes place September 5-6 at the Radisson Blu in Berlin, is sponsored by Aarki, AppsFlyer, Apptopia, Braze, Gummicube, Headway Digital, Liftoff, MoPub, Sensor Tower, Tenjin and Vene.
For a full list of speakers and to register for the event, visit www.mobilegrowthsummit.com.
About Mobile Growth Fellowship
The Mobile Growth Fellowship (MGF) is a global mobile media company providing mobile marketing professionals with frontline content and community events to help grow their app businesses. Drawing on its roots as a not-for-profit organization dedicated to education, the MGF is committed to building the world’s most helpful, friendly and knowledgeable community of mobile experts. Events prioritize community and content quality above all else, attracting a high-caliber audience of mobile marketers, developers and user acquisition managers working in games, commerce and other app categories, as well as executives representing Adtech, Martech and data companies. For more information, visit www.mobilegrowthfellowship.com and follow MGF on Twitter @myMobileGrowth.
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Peggy Anne Salz
Content Marketing Strategist, MobileGroove
Chief Content Officer, Mobile Growth Fellowship