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MobileGroove Boosts Mobile Search Commentary & Coverage; Announces Regular Search Engine Road Test With Industry Veteran Charles Knight


Column debuts today with hands-on analysis of Goby mobile search app

Cologne, GERMANY – SEPTEMBER 7, 2011MobileGroove, the leading source of analysis and commentary on mobile search, mobile marketing and social media, today joins with Charles Knight - former editor of the ReadWriteWeb spinoff blog AltSearchEngines (ASE) - to launch Mobile Search: Road Test. This new, regular section will review alternative search engine mobile services and apps for iPhone, iPad, Android and other platforms, providing readers an inside track on industry players and the offers shaping the future of mobile search.

MobileGroove logo
MobileGroove logo

Charles, a veteran industry watcher, kicks of the series today, September 7th, with an in-depth look at Goby, a mobile search app that helps people find fun things to do nearby, and an exclusive interview with Mark Watkins, Goby CEO. Coincidentally, Goby, a company described by tech celeb Robert Scoble as more important than Foursquare, was acquired on Friday by location-based services giant TeleNav.

"The launch of Mobile Search: Road Test is proof that mobile search is the must-have feature of apps, services and discovery schemes. Charles' ability to identify and analyze key trends in the market is testament to the importance and future of mobile search," observes Peggy Anne Salz, Chief Analyst and Founder of MobileGroove. "We are proud that Charles has chosen to join the list of contributors and collaborators that have joined MSearchGroove since it was named a top 50 influential technology destination by Konector."

The roster includes:

  • Ken Herron, Vice President of Marketing at Purple Communications a communications services provider for the deaf, deaf-blind, and hard of hearing community. Ken is the cool hunter for new ideas, strategies, and technologies to help world-class brands develop stronger emotional connections with their customers. Ken contributes a regular column on social media strategy do's and don'ts.

  • Jeff Hasen, brand architect, mobile marketer, and Chief Marketing Officer of Hipcricket, a mobile marketing agency that has executed over 130,000 successful mobile advertising campaigns. Jeff’s weekly column provides readers an inside track on industry players and mobile marketing developments.

  • Steve French, VP Global Marketing at NewBay, a leading cloud software platform provider - Steve provides an analysis of strategies to deliver a lifetime of digital content experiences across any connected device.

MobileGroove, which provides analysis and commentary on all things mobile to an audience of 20,000+ mobile practitioners and professionals, also accepts guest columns from industry authorities and subject matter experts. Companies and individuals are encouraged to submit their ideas and outlines via email.

MobileGroove has also deepened its partnership with Tego Interactive, a company providing digital strategy and development expertise to startups, brands and network operators through converged Web and mobile solutions. This relationship has allowed MobileGroove to showcase a select partners and clients via a branded microsite on MobileGroove, known as a Briefing Room.

The roster of thought leadership clients and partners hosting discussion and debate on MobileGroove includes: Optism, a mobile permission marketing solution from Alcatel-Lucent that leads a discussion about the rules and value of engagement marketing; Amdocs Interactive, a company providing customers a complete portal, storefront, commerce, search and advertising platform, that leads a discussion about personalization and the real value in Value-Added Services; and Netsize, a mobile commerce and communications provider belonging to Gemalto, that uses its microsite presence to promote the Netsize Guide, a comprehensive mobile industry analysis and almanac authored by MobileGroove.

About MobileGroove
Ranked a top 50 influential technology site by Konector, MobileGroove - formerly MSearchGroove - is the source of analysis and commentary on mobile search, mobile marketing, and social media. Peggy Anne Salz, Chief Analyst and Founder of MobileGroove, has authored a number of landmark mobile industry reports, including "Mobile Search & Content Discovery," which established Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience.

For more information, please visit, and follow Peggy on Twitter at (@peggyanne).

About Charles Knight
Widely respected as the "Voice of Alternative Search," Charles started his career in search in 2007 as editor of the ReadWriteWeb spinoff blog AltSearchEngines (ASE). The mission of ASE was to discover and promote every alternate search engine in the world, a feat that took Charles three years and over 4,000 posts to accomplish. Along the way Charles and ASE organized ground-breaking events in San Francisco, New York City, and Berlin to discuss the future of search. Charles divides his time between Virginia and Vermont. He welcomes search engine app news and views at


For media enquiries, please contact:
Peggy Salz, MobileGroove Founder and Chief Analyst
Mobile: +49-172 245 1028