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Moshi Monsters Merchandise On Target For $100m In 2011


Mind Candy announces several major new licensing partners for the expansion of the Moshi brand into physical products.

LONDON, UK – 1 NOV 2010 - Mind Candy, the global developer and publisher of the popular children's online game, Moshi Monsters, announced today that it forecasts over $100 million in retail sales of products based on the popular Moshi Monsters brand in 2011. Moshi Monsters has grown very rapidly to over 30 million players globally and is now announcing financial projections for the first time.

Moshi Monsters Logo
Moshi Monsters Logo

Today Mind Candy also announced partnership deals with Spin Master (North American Toys), Hunter (Australian Toys), Scholastic (North American Books), and Topps (Trading Cards Global) to add to their many deals already with major partners such as Penguin Books (Books outside of North America) and Vivid Imaginations (Master Toy Manufacturer and UK distributor)

Michael Acton Smith, CEO of Mind Candy commented: " is the heartbeat of the brand but we're looking forward to developing many new physical products that connect back to the virtual world and enhance the experience for our players.  Toys, trading cards and books should help make the virtual world even more fun for millions of children around the world".

Moshi Monsters is one of the world’s fastest growing social online games for children, boasting 30 million players across 150 countries, the company recently announced that Moshi Monsters was acquiring players at a rate of one per second. The game is free to play and allows children of all ages around the world to adopt their own pet monster, customize their homes, play games, explore the virtual world and solve educational style puzzles. 1 million virtual items are bought within the world daily and to date over 1 billion puzzles have been played within the game.

For more information on Mind Candy visit For more information on Moshi Monsters visit


Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded

Moshi Monsters is the world of adoptable monsters, combining adorable virtual pets with social online gameplay and educational puzzles for children. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. 30 million monsters have been created to date and over two million new players join each month making Moshi Monsters one of the world’s fastest growing children’s sites with one new player joining every second! To date, hundreds of millions of educational puzzles have been played and millions of virtual items sold each day! For more information on Moshi Monsters visit

Edward Relf      
Chief Commercial Officer    
Mind Candy     

Jade Wilkinson
0207 802 2626

Gemma Maughan
+61 2 9409 3100

Megan Kellett
Bender / Helper Impact