Mobile World Congress announcements see Movius as BYOD innovators with Android and Apple iOS connections to give easy access for enterprises worldwide
BYOD (Bring Your Own Device) deployment across the business world took a major step forward yesterday at the opening day of the Mobile World Congress, when mobile app giants Movius Interactive unveiled new Android and Apple iOS device developments including a revolutionary split billing capability that could see a rapid increase in the rollout of BYOD. The company also demonstrated the solution as a new partner of Samsung - where it was shown for the first time anywhere in the world operating on a Samsung KNOX workspace.
The overall Movius BYOD solution sits on its CAFÉ (Communications Applications Framework Engine) and offers users multiple identities for their device via an app called myIdentities, which contains the split billing capability for both voice and data - making it easier for enterprises to fully differentiate between business and personal usage and costs. The CAFÉ platform is already deployed in parts of North and South America, Australia, Europe and Asia with users expecting to top 25 million by year end and operators reporting ARPU increases of up to 20 per cent.
"With a portfolio of experience of working with around 100 mobile operators around the world, we are very excited to be demonstrating our myIdentities solution in Barcelona, where the world's leading network operators are gathered - all looking for a way to engage innovatively with the enterprise space," said Movius CEO Dominic Gomez.
"A fully integrated BYOD solution, with total and easy split billing capability is enormous and will be one of the major talking points from Mobile World Congress as global operators search for the perfect solution," he continued.
The Movius BYOD development is available through its client/server-based solution called myIDs Secure, which empowers users with privacy, control and mobility, whilst opening up new revenue streams for operators, who are now able to charge customers a premium for additional lines on their mobile phone. The "myIDs Consumer" solution provides an anonymous and/or temporary number for consumers wanting an additional line for social networking, roaming, dating services or classifieds, while "myIDs Business" solution helps enterprises by expanding all aspects of their desk phones (voice, voicemail, call log, contact list, etc.) to their mobile devices. This links into CAFÉ, which bridges the telecommunications world with the social, local and mobile world and allows operators to offer services that rival and take advantage of the over the top (OTT) revolution.
"Building on our market experience, Movius has developed a truly unique portfolio to deliver completely differentiated products for managing personal and enterprise usage on mobile devices for voice, messaging and data," says Amit Modi, Vice President, VP & GM myIdentities Business. "This development is what operators have been looking for - the breakthrough that will allow them to address a highly receptive business market with a fully comprehensive and easily adoptable BYOD solution across an unmatched range of devices."
At Samsung's booth, where Movius was welcomed into Samsung's Enterprise Alliance as an official Silver Partner, the company were showing myIDs Secure as an app within the Samsung KNOX Workspace - Samsung's on-device mobile security solution. The Movius app will help enhance KNOX by providing advanced, enterprise BYOD functionality that will work with any mobile device management solution (MDM).
"This partnership presents a win-win situation for everyone," said Gomez. "In addition to helping address any BYOD concerns that are faced by both enterprises and their employees today, our multiple identity and enterprise split billing solutions will greatly increase the freedoms that end-users will have in their choice of carriers while using a single SIM card. While myIDs Secure will broaden the innovative mobile capabilities offered by the Samsung KNOX Workspace, it will also help us to further expand our global footprint".