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NGDATA launches partner programme to bring data-driven insight to a range of new industries


New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform

LONDON – September 9, 2019 – NGDATA announces today a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations.

NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’ solutions on top of the company’s Intelligent Engagement Platform (IEP). This will empower NGDATA’s partnered domain experts to design vertical-specific use case packages, accelerating the time to market of businesses’ marketing campaigns. The first partners in the programme include business transformation company delaware and, brand relationship technology provider, Seaters.

“Across industries, we’ve identified that there is a common struggle to reach the same business goals: increase market share, increase wallet share and increase retention. Achieving these goals requires a deep understanding of the industry in order to develop ready-to-use solutions within our platform,” said Jens Ponnet, Global Head of Partnerships. “With the release of the latest version – the 4.0, released in June – our partners can now build capabilities on the platform, tailored to any industry. Ultimately, through these pre-packaged use cases, businesses will benefit from more engaging interactions with their end users.”

NGDATA’s Intelligent Engagement Platform already transforms businesses’ understanding of their customers’ journeys, to improve servicing, reduce churn, strengthen relationships, and maximise customer lifetime value. One example is the Belgian bank Belfius, which uses NGDATA’s IEP to put customer analytics and AI in the hands of its marketers. Belfius achieved incredibly effective and hyper-personalised customer engagement in real-time which doubled pensions savings deposits during the campaign.

The new partner programme forms the foundation of NGDATA's go-to-market strategy. It will feature three tiers, the highest of which is Lighthouse Partnership. Participants in this tier will play a leading role in building and marketing industry specific solutions for the next generation of customer insight and engagement tools. Premium partners, meanwhile, can customise NGDATA’s technology for specific industries, while Alliance partners will be able to resell NGDATA’s IEP and integrate the technology into applications such as chatbots and customer service tools. All partner tiers can take advantage of ongoing support and consultancy from NGDATA.

NGDATA has already secured participation from delaware and Seaters as the first Lighthouse partners, both of which have already begun building industry-specific solutions for the utilities and marcomms sector respectively.

"The collaboration between Seaters and NGDATA fuels our respective partners with data-rich insights to leverage customers' personal interest and passion points,” said Patrick Mathot, CEO of Seaters. “Brands can now successfully onboard or retain customers by linking a brand or product experience to their passion, whether it be sports, music or other."

Sven Arnaut, Solution Lead for Strategy & Accelerate at delaware said, “More demanding customer expectations are impacting our clients’ strategy, processes and systems. This is why delaware is a proud Lighthouse Partner of NGDATA. With our industry-specific insight practices, we can support our clients in stepping up their game and really interacting with their customers on a behavioural level, with a more in-depth understanding of how to rapidly drive customer value successfully and continuously.”

For more information about NGDATA and to request admission to the new partnership programme, please visit

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Enterprises turn to NGDATA’s Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyse, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time. Enabling brands to deliver experiences as unique as the people who receive them, at the time and place they matter most.

Today, NGDATA drives the most relevant customer interactions in the world; with proven results, best practices, and out-of-the-box use-case solutions tailored for data-rich industries including financial services, hospitality, telecom, media & entertainment, utilities, and retail.

Founded in 2012, NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe, and Asia-Pacific. To learn more visit

About delaware
delaware Consulting is a fast-growing, global company that delivers advanced solutions and services to organizations striving for a sustainable, competitive advantage. With over 2,200 consultants globally, delaware has strong expertise in the utilities, manufacturing, retail, and automotive sectors.

About Seaters
Seaters provides smart technology for sustainable brand relationships and has offices in New York, Brussels and Paris. Customers include BNP Paribas, AB Inbev, Bank of the West, Proximus and many more across different verticals.