Zurich - 02.09.2015 - SandSIV, the leading European provider of superior end-to-end Customer Experience Management (CXM) and Voice of the Customer (VoC) solutions, has published a new free white paper titled Customer Experience: Creating the Story Your Clients Live Out.
Written by resident Customer Experience Management guru Federico Cesconi, this new free resource takes a deep dive in to the psychological and emotional effects that CXM has upon the way that consumers engage with a brand.
Speaking out about his new white paper, CEO of SandSIV, Federico Cesconi has said that, "Customer Experience Management is now a mature business methodology, one that has evolved. Simply closing the loop and measuring customer satisfaction just doesn't cut it anymore. These days, we need to develop engaging customer journeys, which encourage the consumer to develop a closer relationship with the brand, through promoting long lasting, positive brand memories. To do this, we need advanced Voice of the Customer technologies, including predictive analytics tools, and automated, personalized marketing."
This new free white paper from SandSIV, discusses how many major brands, such as Starbucks and Nespresso, have achieved such a high level of brand engagement, that the brand name is now synonymous with the raw product.
Within the pages of Customer Experience: Creating the Story Your Clients Live Out, Federico Cesconi gives us a unique insight in to the way that CXM acts upon the human psyche, and the way that memory of brand experiences combine to build brand engagement.
Federico puts forth a hypothetical framework for building emotional brand engagement, including explaining the many cognitive traps that CXM practitioners will need to avoid when attempting to engage with consumers.
This new free white paper is available for download here - resources.sandsiv.com/customer_story.
SandSIV enables its clients to begin working in a more customer centric manner, by listening to the Voice of the Customer, and turning it in to actionable Customer Intelligence. SandSIV provides a combination of purpose built SaaS technology, and expert Customer Experience Management best practice, which combine to deliver a solution that can positively affect revenues for any company, in any market or region, with a rapid ROI.