London, New York, Los Angeles 16th June 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has today announced the appointment of Liam Chapman as its new Head of Data Analytics. This newly created role, one of several key appointments following its £5 million series B funding round, will enable Newsflare to target buyers with highly relevant user-generated video (UGV), and help storytellers across TV production, online and social publishing, and brands maximise the value of their video strategies.
With the end of third-party cookies on the horizon, maximising traffic and revenue and meeting higher audience expectations for more meaningful interactions and immersive experiences are key priorities for buyers. Liam’s appointment will allow Newsflare to harness and deliver actionable insights that can be used to drive user experience optimisation, and ensure buyers remain one step ahead when it comes to delivering content that is proven to capture, retain and monetise audiences.
Liam joins Newsflare from Lands’ End Europe, where he held the position of Head of Analytics and brings with him a wealth of experience in using data to understand the wants and needs of users and delivering actionable insights for value-driving decision making. Prior to Lands’ End, Liam held senior analytics roles at BGC Group, Comparethemarket.com and Frontline Group.
Speaking about the appointment, Jon Cornwell, Founder and CEO of Newsflare, commented:
“We are very excited to welcome Liam to Newsflare. Liam is taking on the leadership of a team that develops advanced analytics to help our buyers identify video content that performs. Importantly, insights provided by Liam’s team will increasingly be deployed to direct our filmers to capture video content for which there is a defined market need, giving them a greater opportunity for increased exposure.”
NOTES TO THE EDITORS
For more information about Newsflare please contact:
Kelly Prior, PR Consultant
Tel: 07730 572878
Life, with all its colour and craziness, sights and sounds, triumphs and tragedies, is a spectacle that demands to be shared with audiences everywhere, through engaging captivating and enthralling user-generated video.
Newsflare’s constantly growing global membership of filmers are out there capturing life as it happens, uploading new clips all day, every day, to our huge, ever-expanding vault. It’s alive with diverse, emotionally powerful content and fresh ideas that will resonate deeply with anyone audience on any platform – and we’ve made it quick and easy to search, select and license your clips. Moments that matter are being captured everywhere, all the time, and your audiences are hungry to see them. So, dive into Newsflare, and give them a front-row seat.