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Novosco Chooses Ampliphae to add Intelligence to Cloud Connectivity


Cloud Expo Europe, London, 11th April 2016 – Ampliphae Ltd today announced that Novosco, the leading UK-based cloud solutions provider, has chosen Ampliphae virtualised network analytics to significantly enhance its direct cloud connectivity offering. Ampliphae will complement Novosco’s Amazon Web Services (AWS) Direct Connect service, enabling Novosco to launch differentiated value-added services leveraging AWS.

Ampliphae deep network analytics provides unprecedented visibility into the traffic flowing across the network from enterprise to cloud, enabling Context Aware Networking that supports business-critical cloud and SaaS services. Ampliphae dynamically prioritises and steers critical business traffic flows to optimise and assure the user experience of enterprise cloud and SaaS applications.

“Novosco is committed to enabling our customers as they adopt cloud technologies. Our AWS Direct Connect solution provides our customers with a secure and predictable connection to Amazon’s IaaS and PaaS public cloud, giving them the confidence to accelerate migration of their business applications as well as their own services to the cloud”, said Patrick McAliskey, Managing Director of Novosco. “Ampliphae’s analytics further enhance our cloud service by allowing customers to control and prioritize the network, in support of their business-critical cloud and SaaS applications. With Ampliphae, we can ensure that the highest levels of security and performance are maintained throughout the cloud adoption journey.”

Trevor Graham, CEO of Ampliphae, commented: “We are delighted that Novosco have chosen our technology to help power their cloud offerings. We look forward to working closely with Novosco, supporting their customers as they adopt cloud and SaaS services, and delivering an effective mechanism for customers to control and optimize their cloud network. This provides strong validation for Ampliphae’s product and value proposition. Our investors have demonstrated strong belief in Ampliphae’s unique and disruptive technology, and we are very pleased that we now have the opportunity to demonstrate our product in a major service provider network.”

Novosco and Ampliphae are jointly demonstrating intelligent cloud connectivity on stand 460 at this year’s Cloud Expo Europe event at the ExCeL Centre in London, United Kingdom, 12th-13th April 2016.

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About Ampliphae Ltd (
Ampliphae Ltd, based in Belfast, Northern Ireland, is an innovative start-up that is revolutionising how service provider and enterprise Wide Area Networks (WAN) are configured and operated to support Cloud Computing. Cloud is bringing unprecedented flexibility and efficiency to the IT infrastructure of companies of all sizes, and Ampliphae is using machine learning and analytics to ensure that the enterprise network can support business-critical hybrid Cloud and SaaS applications.

About Novosco (
Novosco is a trusted provider of cloud solutions, managed services and consulting. Our consultants expertly evaluate and choose the most appropriate solutions for each customer's specific needs by leveraging a portfolio of public cloud, private cloud and hybrid cloud.

Our partnerships with the very best hardware, software and platform vendors in cloud and IT hosting have allowed us to implement enterprise-level hosting services to mid-sized organisations in the UK and Ireland for over 20 years.

Our unrivalled technical support expertise and service delivery have allowed us to keep customer satisfaction at the highest level.

Novosco is ISO 9001:2008 and ISO 27001:2013 certified.

Media contacts:
Ampliphae: Michael Crossey
Novosco: Norbert Sagnard