Based on a year-long consumer study conducted by FOCUS-MONEY, OKI wins Gold!
Egham 6th September 2018 - OKI is the undisputed winner in the printer category according to German consumers, receiving the title of ‘the most popular customer brand of 2018’. This large-scale survey has taken place annually for the past five years by Focus Money and the German Institute for Quality and Finance, and evaluates millions of publications on social media from various sources. The survey, conducted over a 12-month period, garnered 53 million customer votes and is the largest consumer based survey on brand strength, in Germany.
The result of the largest consumer survey in Germany was clear: OKI is the most popular brand in the printer category! For this in-depth study, the social media activity of more than 3,000 brands across 146 categories and industries was considered. Over 53 million customer votes were evaluated between June 2017 and May 2018 on price, service, quality and reputation. The result of this extensive exercise is an excellent indicator of how customers perceive and value each brand.
Thomas Seeber, Vice President Central Region (DACH and BeNeLux) OKI Europe, said "This wonderful award from our customers confirms the success of our business strategy and the continued development of our organisation. However following receipt of this impressive title of ‘the most popular customer brand of 2018’, we are not resting on our laurels. We will continue our efforts to meet the demands of our customers. We are currently working with our resellers on ideas and innovative solutions to improve customer satisfaction by meeting their diverse needs, regardless of their size or sector.”
“We are delighted that our team in Germany have been awarded such a significant accolade. Undoubtedly this achievement is testament to their hard work and dedication to our customers, which has paid off in a big way! I would like to congratulate the team for this well-deserved award and thank all our customers that took the time to vote for us” stated Dennie Kawahara, Managing Director, OKI Europe Ltd.
Further data on the Focus Money Survey in Germany:
- 350 million online sources were evaluated in total
- 143 million news sites
- 123 million websites
- 24 million forums
- 42 million blogs
- 7 million press releases
- 7 million consumer sites
- All social media channels.
All data was collected and analysed through a multi-step process. The survey runs in Germany over a period of twelve months and this is the fifth year the survey has been conducted.
Notes to Editors:
About OKI Europe
OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.
The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.
Since the acquisition of the globally-deployed wide format printer business of Seiko I Infotech Inc. a subsidiary of Seiko Instruments Inc. OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers OKI Europe Ltd provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training.
In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.
Today OKI Europe employs over 500 staff in 15 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.
OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.
Visit www.oki.com/eu for further information.