One in three Brits (30 per cent) have forgotten the Christmas gifts they were given within a month of the big day, with one in ten (9 per cent) admitting they can't recall who gave them what by Boxing Day - just 24 hours after.
The ‘Christmas To Remember' study of 1,000 Brits by Harley Street Hair Clinic reveals that men (13 per cent) are more than twice as likely as women (6 per cent) to fail to remember their Christmas presents by December 26th, despite the fact that we spend an average of £331 on our loved ones*.
One in five men (22 per cent) said it takes until New Year to forget, compared to one in ten (12 per cent) of women, however, 79 per cent of the nation agreed that they would be more likely to remember an unusual gift or experience.
The top five most memorable gifts people have ever received are jewellery (20 per cent), gadgets (15 per cent), a watch (15 per cent), money (10 per cent) and cosmetic surgery or beauty treatments (7 per cent).
And we're not averse to treating ourselves as well, with a whopping 81 per cent of us admitting we buy ourselves a present at Christmas.
For women, the most popular self-gifting is cosmetic surgery or beauty treatments - one in five (20 per cent) like to indulge over the festive season, while one in three men (30 per cent) will slip a gadget into the shopping trolley as a ‘Christmas gift to me, from me'.
Nadeem Uddin Khan, of Harley Street Hair clinic said: "The statistics suggest that the nation needs to be more creative when it comes to treating their loved ones at Christmas. At Harley Street Hair Clinic we're starting to see a rise in the number of women booking consultations for their partners in December, as hair transplants become more popular due to celebrities speaking about their treatment. Why not make this Christmas a memorable one by gifting something that's out of the norm and will be remembered long after Boxing Day?"
About Harley Street Hair Clinic
The Harley Street Hair Clinic is renowned for pioneering the adoption of high quality FUE and FT in the UK. Our London hair clinic has developed the FUE/FT procedure extensively to provide high-quality, natural and dependable results for men and women. These procedures are performed by specialist physicians, who are all GMC-registered. Physicians at The Harley Street Hair Clinic implant and extract all the follicles to ensure the best results possible for each patient.
Notes to editor: *Total Christmas present spend, as seen in the Daily Mail: http://www.dailymail.co.uk/femail/article-2804693/Christmas-shoppers-set-start-present-buying-Friday-two-months-big-day-spend-331-gifts-loved-ones.html
Issued by: Propellernet
On behalf of: Harley Street Hair Clinic
Press enquiries: Hannah Foster/ Megan Hart (01273) 760950
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Notes to Editors: Expert interviews and images and full break down of statistics available on request