Internet uptake sets scene for ‘Silver Surfer’ dating
Windsor, 14 September 2010: GlobalPersonals.co.uk, the largest privately owned online dating company in Europe, today announced a 30 per cent increase in member subscriptions since the UK launch of Apple’s iPad in May.
iPad users also visit 126 per cent more pages and typically stay on GlobalPersonals.co.uk sites, including Singles365.com and FlirtFix.com, 119 per cent longer than other mobile devices, beating out the iPhone and the iPod Touch.
GlobalPersonals.co.uk is also expecting a rise in ‘Silver Surfer’ dating with this demographic now the fastest growing age group for internet uptake and accounting for 31% of the UK net audience. In response to the latest figures, the company has launched a network dedicated to the over 50’s market under its WhiteLabelDating.com brand and supported by the launch of its own site, DatingAgency.com. The site is being used as a test bed to trial new features and functions to keep up with changing consumer demands.
Steve Pammenter, Director of Partnerships at GlobalPersonals.co.uk comments: “Our experience has proven that the online dating industry is completely reliant on the latest internet trends and technologies available. The Apple iPad and the proliferation of the web by wider audiences like the over 50’s is positive news for the online dating industry as the internet becomes easier to use by all. We are looking forward to welcoming these new members and helping them in their quest for love.”
 Ofcom The Communications Market 210 http://consumers.ofcom.org.uk/2010/08/tv-phones-and-internet-take-up-almost-half-our-waking-hours/
 UK Online Measurement Company (UKOM) http://www.bbc.co.uk/news/10448204
Global Personals was established in 2003 and is the most successful privately owned online dating company in Europe. Global Personals own brands include Singles365.com, DatingAgency.com and FlirtFix.com. Global Personals also owns WhiteLabelDating.com which has over 1,200 partners and runs over 4,000 online dating sites across the globe.
Global Personals is committed to putting customers at the heart of everything they do. They have a 20-strong Customer Care and Moderation Team based in their UK office and develop all technology in-house to meet customer needs. For more information, please visit www.globalpersonals.co.uk. Full resources including logos and high resolution photographs can be obtained from www.globalpersonals.co.uk/pr-media.
For further information, please contact:
Tel: +44 (0)207 268 3076