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Periscope By McKinsey Named in the "Where Are They Now" Section of Gartner's "Cool Vendors in Consumer Goods Manufacturing, 2017" Report


New York – June 22, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been mentioned in the “Where Are They Now” section of Gartner’s “Cool Vendors in Consumer Goods Manufacturing, 2017” report. According to the Gartner report; “Digital technologies are disrupting traditional approaches across a wide range of sales, research and marketing processes. Consumer goods CIOs must discover and showcase alternative processes and technologies available in today's solution portfolio.”

Brian Elliott, Managing Partner of Periscope By McKinsey, said: “Periscope is honored to be included in the “Where Are They Now” section of the 2017 Cool Vendor report. We view this as a recognition that our high innovation rate, broad set of solutions on the same platform, global footprint and distinctive data-insights-tools-expert support model continue to make us the ideal partner in that journey.

“In a marketplace that is revolutionizing itself with incredible speed, it’s imperative that Consumer Goods businesses start down the right path now to keep pace with their competition. The impact is so large that it is making the difference between winning and losing in the near future.

“For example, Periscope consistently drives 2-7% higher return on sales for our clients. That is audited results, not projections. We do this by helping retail and consumer goods businesses sustain revenue growth with prescriptive analytics solutions and change management services that embed the advanced insights into their everyday decisions. Better insights, better decisions, every day - it adds up.

“Driving that unusual level of impact is thrilling to see. It elevates careers. It is contagious. This passion for excellence drives us to continually innovate and makes us a vibrant impact partner to our clients.”

The Gartner report referenced in this press release is: “Cool Vendors in Consumer Goods Manufacturing, 2017” (25 May, 2017) by Ellen S Eichhorn, Stephen E. Smith, and Michelle Duerst.

A copy of the report can be downloaded from the Periscope website at:

About Cool Vendor Reports
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope® By McKinsey
Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

For further information please contact:
For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications, Gillie Tennant,, +44 (0) 20 8334 8041 / +44 7795 034068.