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Periscope, a McKinsey Solution, Named as a 'Cool Vendor' in Consumer Goods Manufacturing Sector Report by Gartner


New York – May 12, 2015 – Periscope™, a McKinsey Solution, focused on commercial performance optimization, including price, promotion, assortment and category optimization, today announced that it has been listed as a ‘Cool Vendor’ in Gartner’s “Cool Vendors in Consumer Goods Manufacturing, 2015” report. According to the Gartner report; “Consumer goods manufacturers seek to drive improvements in consumer engagement and retail trade collaboration. Therefore, this year's Cool Vendors report focuses on innovation in crowdsourcing, product development, e-commerce and retail engagement.”

Brian Elliott, CEO of Periscope, said; “We are delighted to be included in this Gartner report focusing on key trends in the CPG sector. With our focus on enabling sustainable commercial transformation for retailers and CPG businesses, we recognise the importance of enabling greater effectiveness in B2B and B2C sell-side operations in large global brands. We believe our recognition as a ‘Cool Vendor’ by Gartner demonstrates our strength in helping businesses achieve these objectives.”

Periscope Logo
Periscope Logo

The Gartner report referenced in this press release is: “Cool Vendors in Consumer Goods Manufacturing, 2015” (6 April, 2015) by Don Scheibenreif, Dale Hagemeyer, Michael Shanler and Janet Suleski

A copy of the report can be downloaded from the Periscope website at:

About Cool Vendor Reports
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope
Founded in 2007, Periscope™, a McKinsey Solution, offers a suite of solutions that kick off and sustain commercial transformation for businesses. The company leverages McKinsey IP and best-in-class technology, enabling clients to get transparency into big data, access actionable insights and embed new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, Periscope is a unique solution as a service comprising ongoing data management, software tools, analytical insights creation plus expert and capability-building support.

The portfolio of solutions comprises price & margin optimization, category & merchandising optimization and insights foundation. These are complemented by custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit   

For further information please contact:
For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications,, +44 (0) 7912 495 630 / +1 603 661 0799.