LONDON, UK, 10 January 2018 – Potter Clarkson LLP, one of the largest full service IP practices in Europe, has selected the OnePlace Client Lifecycle Management (CLM) solution to boost the firm’s marketing and business development activities and deliver deep client insight for the leadership team.
Headquartered in Nottingham, UK and with further offices in Germany and Sweden, Potter Clarkson decided to introduce a CLM system to consolidate all client data in one central repository and support the marketing and BD teams’ client engagement activities. Top priorities for the firm were streamlined processes for list and events management, enabling GDPR compliance as well as delivering timely management reporting. In a focused selection process, Potter Clarkson identified the value of OnePlace’s extensive capabilities, its modern technology platform and a proven, low-risk fixed price approach to deployment.
Potter Clarkson plans to roll out OnePlace in a phased project that allows a core group of key users to test and fine-tune aspects of the configuration and processes before introducing the system to a wider audience, followed by a firm-wide roll-out. As part of the implementation, OnePlace will be integrated with the firm’s practice management system, Aderant Expert, and the e-marketing tool MailChimp.
“We decided to work with OnePlace because they demonstrated a deep understanding of how we as a law firm operate,” said Susannah Saywood-Alleyne, Head of Marketing and Communications at Potter Clarkson. “This is clearly reflected in their very comprehensive product. We’re confident to have selected a solid foundation for our new business and client development plans.”
“We’re excited to welcome Potter Clarkson to the continuously growing number of OnePlace clients,” commented Tim Smith, CEO at OnePlace. “The pressure on firms to maintain growth in static market conditions makes it even more important to manage their client engagements and relationships effectively. We’re dedicated to helping our clients achieve this.”
About Potter Clarkson LLP
Potter Clarkson LLP is an award-winning, full service firm of European patent and trade mark attorneys and IP solicitors. As one of the largest full service IP practices in Europe, Potter Clarkson employs over 60 qualified professionals and some 90 paralegals, administrators and support staff at their modern Nottingham office.
Recognised as leaders in their field, the firm is well known for handling some of the most complex and challenging patent and trade mark issues for clients around the globe, across a wide variety of technical areas and industry sectors. With unrivalled expertise in helping clients protect and commercialise their innovations, Potter Clarkson is particularly well-regarded for their successful prosecution, opposition and appeal work.
OnePlace is a Client Lifecycle Management (CLM) solution that helps professional services firms identify and nurture new engagements, build strong pathways into existing clients and monitor and manage revenue risk. Developed natively on the Salesforce Platform, OnePlace delivers capabilities beyond legacy CRM systems to support the complete client lifecycle: from initial contact to cultivating profitable, long-lasting relationships. With offices in Australia, the U.S. and the UK, the OnePlace team has built a strong track record of planning, implementing and supporting successful CLM projects worldwide with expertise and passion. For more information visit www.oneplace.global.
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