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Proxama and VALID sign 3 year licensing agreement in Latin and South America


London, 24 February 2014: Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, VALID (BM&FBovespa: VLID3), a leading provider of payment solutions, identification and telecommunication systems for the Latin and South American markets,  have signed a three year exclusive license and distribution agreement.

Under the terms of the agreement, VALID will integrate Proxama’s TapPoint® suite of mobile wallet, mobile marketing and loyalty applications into VALID’s offer to key customers in the region. These include leading banks and mobile network operators throughout the fast growing Latin and South American markets. 

Proxama’s technology compliments VALID’s core business of bank card production, chips and GSM phone cards. This agreement with Proxama gives VALID access to Proxama’s TapPoint® technology platform to help open up new digital channels, whilst increasing Proxama’s global reach into a large growth market.

Brazil alone currently boasts 47million smartphone users, which makes it the fourth largest country for sales behind China, India and the US, according to research firm, Mediacells. This, combined with the fact the whole region leapfrogged ecommerce as a technology, makes it a fertile market for using smartphones for the entire commerce cycle.

Neil Garner, CEO of Proxama, said:
“We are delighted to have entered into this partnership with VALID. The fast growing Latin and South America regions are a really exciting opportunity for us to further expand our global ambitions. VALID are the perfect partner; a highly respected business across the region with real ambition to be a market leader in mobile.”

“The agreement is a strong affirmation of Proxama’s strategy and capabilities in the mobile marketing and mobile wallet market and marks another key expansion of our business globally.”

Jose Roberto Mauro, CEO of VALID, said:
“Smartphone users in Latin and South American are interested in using their smartphones for more than just surfing the internet and making calls. Contactless payments are growing fast in the region. Valid’s integrated solution offers mobile engagement, combining couponing, loyalty and benefit cards as part of a mobile wallet solution which makes sense for many of our customers.”

“Adding Proxama’s TapPoint® platform and technologies to our offering will help us continue to move our customers into the opportunity-filled digital world.”


About Proxama
Proxama PLC is a global platform provider of mobile proximity marketing, mobile wallet and payment solutions. We connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty. Proxama’s customers are retailers, global brands, mobile network operators and financial institutions.

About Valid:
VALID is a Brazilian company, with a global presence and production in Argentina, Spain and USA. Created in 1957, it is the world’s fourth largest supplier of financial cards, being part of the lives of million citizens across the world, providing solutions related to means of payment, telecommunications, identification systems and digital certification. VALID’s state-of-the-art technologies and processes are behind payment transactions, cell phone calls and people identification systems, ensuring efficiency, security, reliability, mobility, connectivity and value creation to our clients. With a market capitalization of approximately US$1 billion, and more than 6,000 employees, VALID is one of the major providers of solutions in the markets in which it operates, offering the best and complete range of services and products. For more information on VALID, please visit

Media Contacts:
Rocket Communications for Proxama
Jo Ashford / Lawrie Benfield
Tel: 08453 707 024

Danthi Comunicações for Valid:
Roberta Barcellos
Tel: 55 11 3812-7393